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Show :-..-' :er1: , - . . - , 4mmt--a,-iir", - V 8si: - .:V: - lllllllill . , fl the Mercury Cougar puts a new B Sid of motoring experience on the American )r C ad - a luxury-sports car lithe in appear- ,ea e 7nd agile in performance. Exclusively a"L door hardtop, the Cougar assures com- "ail; ( or both front and rear passengers with 3d k ill-inch wheelbase and overall length of 190.3 inches. The long hood and the short deck emphasize the European flair of its styKng. A choice of three V-8 engines and three transmissions is offered. Fixed position dual sealed beam headlamps are concealed behind vacuum powered retractable doors. 1 Cougar Joins Camaro In ICompetion With Mustang repeats the frontal theme, with full width taillamps and sequential sequen-tial turn signals. The elegance of Mercury Cougar's interior is an exiting climax to the luxury-sports motif mo-tif of its exterior styling. Comfortable Com-fortable front bucket seats are standard and full-width front seat with center armrest optional. op-tional. The floor is covered with deep-loop carpeting. The fully padded instrument panel and twin-pod cluster assembly as-sembly are designed for tasteful taste-ful appearance with maximum convenience and protection. The three-spoke steering wheel with walnut - grained texture lends additional sports type authenticity. Suspension innovations, extensive ex-tensive body sound insulation and chassis refinements give the Mercury Cougar a quiet, smooth yet controlled ride with extremely low impact harshness. harsh-ness. New in the industry for 1967 is an articulated drag strut which Cougar features on its Road Control front suspension. T- a new dimension is added to the auto industry as Mercury 15 unleashes the Cougar, Ameri-"? Ameri-"? ca's first luxury-sports cars at a popular price. M, The Mercury Cougar intro-pl: intro-pl: duces an entirely new kind of motoring experience-a special-1SJ special-1SJ ty car lithe in appearance with long hood and short deck testier, testi-er, k fying to the European flair of its styling. Available exclusive-ts exclusive-ts I ly as a two-door hardtop model, it has a 111-inch wheelbase and ntaj'j 130.3 overall length which assure as-sure built-in comfort for both imj front and rear passengers. Lne as Choice of Engines K 1 Plus-performance' in keeping I1 with this new personal car is m: offered with a choice of three 8 V-8 engines matched with fully m synchronized three-speed man-; man-; 8,1 ual transmission or optional 'four-speed manual or Select-at' Select-at' Shift Merc-O-Matic transmission. transmis-sion. Transmission levers are ". floor-mounted or sports console- mounted. In addition, there's performance handling package pack-age option and a GT performance perform-ance group option. "Changes in car-buying tastes have occurred so rapidly in the past few years that it literaUy may be called a revolution," said Paul F. Lorenz, Ford Motor Mo-tor Company vice president and Lincoln-Mercury Division general gen-eral manager. "The sought-after qualities of today are grace style, sophistication, quiet per formance, luxury and understated under-stated elegance. "The result is that the new specialty car market is increasing increas-ing in size and importance because be-cause of the strong consumer demand to step up to something better in the personal car field," Mr. Lorenz said. "The Cougar is the only American market entry that has been developed de-veloped specifically as a luxury sports car at a popular price with features and appointments that previously had been available avail-able only in the larger, more expensive American luxury-personal cars. The Cougar also offers of-fers responsive performance, refinement and understated elegance ele-gance that rival the best of the European road cars that are far more expensive to own and operate." Recessed Grille The clean, spirited lines of the Cougar create an appearance appear-ance of motion, accented by the recessed grille with forward thrust from the fenders and the dividing center section. Fixed position dual sealed-beam headlamps head-lamps are concealed behind vacuum - powered retractable doors which continue the grill-work grill-work pattern of bright and black vertical bars. Thin, dual paint stripes just below the beltline and the limited limit-ed use of chrome contribute to the simplicity of its styling execution. ex-ecution. The rear grille styling |