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Show Utah Pioneer Day selected in top 100 tourism events CEDAR CITY -Utah's Pioneer Day celebration has been designated among "The Top 100" tourism events in North America for 1983, according ac-cording to an an nouncement made jointly by the American Bus Association (ABA), which compiles the annual an-nual selection, and by Phil Keene, director of the Utah Travel Council (UTC). The selection of the nations's "Top 100" events, is directed annually an-nually by the ABA in conjunction with its annual marketplace, which this year is being conducted in Cincinatti, Ohio Nov. 30 - Dec. 4. The market place provides a forum wherein travel related business, such as the UTC, have an opportunity to market their destination to the nearly 700 bus operators who charter tours throughout the U.S. "A listing in the 'The Top 100' automatically means nationwide publicity in both the United States and Canada," Keene said, "and invariably increases in-creases attendance." Keene explained that the events are chosen with a particular view to their accessibility and appeal to bus charter and tour groups. "All sectors of the state and local economy that draw in tourism dollars stand to profit. That includes hotels and motels, restaurants, stores and shops-the whole range of tourism-based tourism-based or even tourism-related tourism-related businesses," he added. "The Top 100" program is vigorously promoted by the intercity bus industry in-dustry to its millions of charter and tour passengers, who constitute con-stitute more than 50 percent of all intercity bus riders. Last year, the overall passenger figure was 375 million. The 1983 Utah selection shares "The Tpop 100" with such internationally-known internationally-known attractions as the Tournament of Roses Parade and the venerable Quebec Winter Festival. Events are submitted by the various state and province tourism directors in both the United States and Canada, and then final selections are made by an independent committee made up of bus operators and travel authorities. "The yearly list represents, 'the cream of the crop' in both countries," coun-tries," Keene said. The compilation itself and then the individual events it covers are w idely publicized in both the general and the trade press in the United States and Canada. Radio, television and magazines also give close attention to the listings. |