Deseret Evening News | 1908-04-16 | Page 4 | When Business is Slow

BUSI IS sro S1 The value of or newspaper advertising in Ill times of ot financial depression Is strikingly Illustrated In n a statement made by a n gentleman connected with witha a 11 Now New York business firm Mr Al AI AIb Albert bei b bert rl t Oliver and published In jn the Manu Manufacturers Record Mr II Oliver Oler says bays that 1111 when the time volume ot of general busi bush business bushness ness lIess commenced to tall tail oft off lost last year his lih decided to Increase their ad mul advertising expenses believing that In a period of ot general Inactivity engineers and others would give more moore atten atlen attention tion to time the study ot at improved methods as 11 1 presented through the advertising columns of or lendIng leading publications than than they had bad been b en able to do on account of or the fliess HI ess of ot business hU for the tue last eight or ten years Wo We have havo found titus truo tru says Mr Oliver Ho Ire claims that as os a It result of ot judicious advertising though thought the general decrease Cre Sj In business has been boen estimated at I 50 10 per cent hiLt hL house housa Is doing a It larger business than It had hud a II a year ago This Is natural The Tho millions of or people In la lathis Inthis this country countr must live JIve every overy VO day duy They consume me something every day luid something must bo be produced every day dayA dl dlA A great sr ai deal of business Is transacted every day and those who go after It persistently and Intelligently will wilt get th the lions fons share hiar of or It When hen the tho tire lire Is Islow Islow islow low you put on Ott more marc coal cool and Increase o othe the time draught Som similar la is latho tho the remedy when wh business Is III I not so brisk as 11 It used to bo bis