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Show STANKAKI) Oil. CO. OI'KNS Al KKTISI(i CAMPAIGN Tht Standard Oil Company of California i.-i launching a widespread wide-spread motor oil campaign in wuHtern newspapers to inform I'arilic Coast .motorists that Standard I'enn is now available everywhere at Standard Oil dealers. deal-ers. Sales records established for this product since its introduction' three, years ago at Standard Stations, Sta-tions, Inc., prompted the company com-pany to make the following announcement an-nouncement in its opening advertisement adver-tisement : "For three years increasing thousands of motorists have been changing over to this superb oil buying it at Standard Stations, Inc., and their Authorized Dis,-rributors. Dis,-rributors. J "Now Standard Perm spreads its wings. We are now placing it on sale with thousands of Standard Oil Dealers everywhere." every-where." Besides supporting its dealers with an advertising campaign in four hundred newspapers on the Pacific Coast, the company is offering of-fering its dealers point-of-sale tie-ups in the form of window posters and smart island-display racks. Following closely on the heels of the first newspaper announcements, announ-cements, the company will distribute dis-tribute Standard Penn through its dealers in new distinctive packages. Standard Oil's package-designing has been receiving wide-spread national recognition nnd has won many competitive prizes. The distinguished label developed for Standard Penn should be an outstanding sale; asset. The Standard Penn advertising campaign is the second heavy advertising program directed to motorists, that Standard Oil has placed behind its dealers and products pro-ducts this year. In addition to the newspaper advertising the company's sales effort; ire supplemented sup-plemented by sustaining-advertising, delivering millions of sales messages weekly over fourteen leading Pacific Coast radio stations sta-tions and in hundreds 'of taxi-cabs taxi-cabs opera';ng in metropolitan areas. |