Show did you ever stop T to 0 think I 1 BY EDSON R F WAITE shawnee oklahoma that advertising is the tho most potent influence n bence in the economic world today cost of advertising is nil when consid considered end in terms of inar increased imbed production and greater consumption reduction in overhead expenses br brought oua gh t about by the results 0 of f pAver advertising more than offsets the with placing 0 advertising in tho the eapen expenditure coincident newspapers papers of the nation increased production saves mo money ariev for the manufacturer on every unit produced greater sales save money it item he sells the tho two corn com for tho the retailer on every dined save money for the con consumer ertho who pays less for the article purchased newspaper advertising is inestimable in value in tho the altido a byword in the process of making a worthy amen american home H household ouse hold necessities are made that way by judicious advertising rl ds reading ads is a popular past pastime irae in ln the modern home today because experience has demonstrated that chiong elus course coune lies res thrift dear deax to the heart of the housewife and the cataway gal sway to td increased eari earning lino 0 power advertising news is scanned with as much interest reader other portion of the newspaper by the as any Y saving the subscription price of the home town newspaper by refusing to allow the p paper aper to be dc delivered livered to the home with its countless opportunities tunit ies for real savings presented in the ads RAS is a far more expensive pro codere in tho the final summing up than the small cost of taking the paper Advertis advertising izig is the life blood of business Wit without holit it commerce would sli shrivel rivel and waste away success in tho business world today must bo be attributed to advertising I no ito to other factor is able to produce the results Der demand nanI is created by intelligent advertising the voice of advertising is the voice of increased demand increased production and saie me the circle of advertising aver may described bo as ns great greater fer demand demard greater production g gi cater sale decreased emed cost increased consumption and so on ad infinitum |