Show Wi l YOUR g vi LIFE INSURANCE r Prepared b by the American AmericanS S So Sac o c cf i et e t y of Chartered Life U V n fI nd d e the national society of life insurance professionals who have earned the C L U designation by meeting high educational ethical and experience requirements Q I In n the tho past 15 years the value of my house has hus nl at al most doubled Rut But what about my life Ilfe hU insurance policy policy pol pol- icy Does nots it keep pact pace wit with h Inflation 1 A. A Interestingly it does dols When your our dollars lose value not only the face value and cash value of your policy are affected af pf- affected but also the premiums you have to pay In short the money is is simply cheaper at nt both ends As inflation progresses pro pro- progresses you Ou may indeed l get less lesl out of a u policy's prole proceeds ls in terms of purchasing power but you also put proportionately less into the policy I During inflationary periods when incomes also rise most must families buy additional life lif insurance Today families owning life insurance average a total otal of in protection as compared with dOt in m 1955 |