Show and WHY a tm Cj ad nae za The Cereal Grains Well Known Food Authority Describes Their Place in the Diet By C. C HOUSTON GOUDISS G East Street New York Vork City T TO 0 ME there is no mo more e inspiring sight in the world than thana a field of nodding golden grain It not only pleases the eye with its ts grace and profound beauty but it attests to Natures Nature's bounty For down through the ages grains have sustained and comforted man In every quarter of the globe foods made from grain constitute the lar largest est single item in the food This Thi is as it should be for no other 1 foodstuff affords such a rich store of fuel value at such little littre cost It has been estimated that during one days day's labor an American farmer growing wheat by up-to-date up American methods can produce enough protein and calories to sustain a a man for a year A Source of Power and Pep Every nation depends upon some form of cereal to furnish motive power for forthe forthe F the body machinery machin machin- ery cry to provide provid necessary energy to keep body and brain functioning efficiently In the Western w world 0 rId k ky y a wheat is supreme But in Oriental countries r rice ic ic e takes the lead and it is the chief article article article arti arti- cle of food for half hall hallof of the worlds world's people Rye oats barley maize and buckwheat are likewise important crops Energy Values Compared All uncooked cereal foods show great similarity in their chemical composition and therefore have very nearly the same energy value val val- ue that ue that is about 1650 calories per pound The weight of a cal orie one portion is about an ounce But there is isa a wide variation in bulk depending upon the tle degree to which the cereal has been refined For example three tablespoons of patent wheat flour weigh one oneo o ounce one and one-fourth one cups of ofa ofa ofa a puffed wheat cereal likewise weigh one ounce After Alter cooking there is a big variation in weight as well as measure owing to the varying amounts of water absorbed ab ab- Thus a cup of cooked oatmeal oatmeal oatmeal oat oat- meal mush supplies the same number of calories as three tablespoons tablespoons tablespoons table table- spoons of a pebbly dry cereal with witha a nut-like nut taste The Cereal Proteins From 8 to 12 per cent of the calories calories calories cal cal- ories in cereal foods are obtained from protein and two noted investigators investigators investigators have estimated that grain products contribute 38 per cent of ol the total calories and 37 per cent of the protein in typical the AmerIcan American Amerlean Amer Amer- ican lean dietary Laboratory experiments indicate indicate indi indi- cate that the proteins of wheat oats maize rye and barley are about equally efficient in promoting promoting promoting ing and supporting growth None of them compares with an equivalent alent weight of the complete proteins of milk eggs or meat meart but when combined combined com com- with small amounts of milk the cereal proteins become highly efficient it Iron and Copper The mineral elements of grains are concentrated largely in the outer layers and in the germ For this reason there is considerable difference in the yield of minerals from whole grain and highly refined refined refined re re- re- re fined cereal foods The mineral content of bran is from 10 to 20 times greater than that of patent flour and whole wheat contains from three to five times as much iron calcium and phosphorus Bran oatmeal and whole grain cereals are a good source of copper as well as iron kRich k- k Rich in Vitamin B The different cereal grains are quite similar in their vitamin values values values val val- ues but as the vitamins are very unevenly distributed throughout YOU WONT WON'T MIND THE HEAT IF YOU ow I OW TO TOw w KEEP COOL COOL Vy WITH FOOD SEND FOR THIS TH FREE BULLETIN 0 C C. Houston Goudiss offers a free bulletin KEEPING COOL WITH FOOD which distinguishes dis dis- between heating and cooling foods and contains sample sample sam sam- le menus monus showing howing ho how to eat for hot of weather h health and comfort A post card la is sufficient to carry your request Just address C. C Houston Goudiss 6 East Street Sheet N New ew York City and ask aak for Keeping Cool with Food the he kernel there is a wide variation variation varia- varia tion ion in vitamin content between the he whole grain and refined cereal foods All seeds including whole grains arc are relatively poor in vitamin vitamin vita- vita min nin A. A They are entirely lacking in vitamins C and D and contain only small amounts of vitamin G. G Both the germ and bran however however however how how- ever are arc excellent sources of vitamin vitamin vitamin vi vi- tamin B which B-which which promotes appetite appetite appetite appe appe- tite aids digestion and helps to prevent a nervous disorder The importance of the germ as a food foot has been more fully appreciated appreciate since it was discovered that it is at least five times as rich in vitamin vitamin vita vita- vitamin min B as the whole grain or bran There are several cereals on the market containing added wheat germ and this precious substance may also be obtained in concentrated concentrated concentrated concen concen- form fr- fr Laxative Value of ol Cereals The whole grain cereals contain an abundance of bulk or cellulose and are therefore a valuable aid aidin aidin aidin in promoting normal elimination Individuals differ in their requirement requirement require require- ment for foods having a laxative effect and in some cases one mus must be guided by personal experience But inasmuch as the whole grain products furnish the body with will larger amounts of minerals anc an and vitamins B Band and G a good general genera rule is to consume at least hall half hallof of ones one's bread and other cereal foods in the whole gra grain Il form Digestibility of Grains The whole grain products are less Jess completely digested than those which are more highly refined refined re reo re- re fined but as they contain larger Summer Is thee thee the R Best Time Timed Timeto e toe to to- d e 0 U Send for C t this is Free Reducing e Bulletin and Ca Calorie Jrie Chart You'll feel better look Jook better beuer enjoy better health if you yon get rid of excess pounds The safe sure and comfortable way to reduce is to count your calories as outlined outlined outlined out out- lined in the Calorie Chart and Reducing Bulletin with complete menus offered free by C. C Houston Goudiss Write him at 6 East Street New York City and askor ask for or the Reducing Bulletin amounts of protein it is estimated that hat the amount of protein digested digest digest- ed and absorbed from an an equal weight of entire wheat or patent flours is practically the same Thus when the two types of flours are considered as sources of protein protein protein pro pro- tein and energy alone they are regarded regarded regarded re re- re- re by nutritionists as substantially substantially substantially equivalent and inter inter- changeable Many Forms of Cereal Foods From infancy to old age the cereal cereal cereal ce ce- real foods should and usually do constitute the mainstay of the diet Fortunately there is such a wide variety from which to choose that there is little likelihood of mo mo- Furthermore because of their bland flavor one does not readily tire of cereal foods In addition to the wide variety of breads rolls muffins biscuits and griddle cakes that can be made from refined and whole grain flours there are an astonishing astonishing astonishing aston aston- number of cooked and uncooked uncooked uncooked un un- cooked cereals from which v lo to choose When served with milk bread or cereals make an ideal and economical food combination Macaroni for a Main Dish Besides serving as the main feature feature feature fea fea- ture at breakfast and for the childs child's supper cereal foods are useful as the chief attraction at dinner or supper when served in inthe inthe inthe the form of macaroni spaghetti or egg noodles They are a fine source of energy and also furnish about 12 per cent protein When combined with cheese which adds protein minerals and nd vitamins they constitute balanced a. a main dish Cereal products of all kinds deserve deserve deserve de de- serve a ranking place among FOODS THAT KEEP US FIT II Charm in Crochet Chair Set I eels n. n r e N. N i. i A- A e bd f dd Pattern 1723 You'll enjoy crocheting the romantic romantic romantic ro ro- ro- ro mantic old-fashioned old figure bordered bordered bordered bor bor- dered by the lacy K Pattern Pattern Pattern Pat Pat- tern 1723 contains charts and directions directions directions di di- for making the set material material material ma ma- requirements an illustration illustration illustration tion of stitches Send 15 cents in stamps or or- coins or-coins coins coins preferred for this pattern to The Sewing Circle Needlecraft t Dept 82 Eighth Ave New York N. N Y Please write your name address address address ad ad- dress and pattern number plainly Heres Here's His Hoping h Letter Settled Him Hun But I thought thought-II thought began the typist typist typist meekly Its not your business to think snapped the manager Just take down what I say word for word I ISo So that afternoon the following letter was brought to him to sign Dear Mr VIr Browne Write Browne Write it with an e Pure swank With regard regard regard re re- gard to your letter of whatever date it was I can quote you the following prices Hi Thompson Its It's that Browne How much shall we stick on Thirty per cent Thirty dollars a ton Awaiting your esteemed order I Iam Iam Iam am yours truly IV miLLions YOUR DEALER OR UNITE PRODUCTIOn ft O. O 1 The Spirit of Friendliness rM and Fair Dealing which Prevails at the theIo o I I L t v NEW HOUSE HOUSEIn x In n SALT LAKE CITY Has Established Its Reputation as as as- asOno Ono of the Nations Nation's Most blast Popular Hotels n I I ROOMS BATHS Rates to Single Singh CAFETERIA DINING ROOM BUFFET All loc located ted off oU main lobby finest food lood at re reasonable prices and DiNING a DANCING Entertainment EVERY FRIDAY and SATURDAY NIGHT 11 otel Hotel NEWHOUSE Mrs MM J J. J H. H WATERS President aW CHAUNCEY W. W WEST Manager |