Show Beauty Talks By MARJORIE DUNCAN A A A Famous Beauty Expert Choice of Toilet Preparations WITH science and genius helpIng helpIng help- help V V Ing lag beauty culture to make such splendid strides the choice of an effective facial preparation has hns become a simple matter Indeed Women study themselves their beauty needs They also study various Various va Va- rious preparations They e experiment eri- eri ment meat to see seo whether the preparations are arc suited to Individual needs So that the choice of a cream or lotIon lotion lotion lo lo- lo- lo tion Is becoming more and more exact exact ex ox- act more and more s scientific Ha Having HaIng Ing with confidence chosen a preparation the next step Is to know exactly how V It sh should uld be applied The maximum In efficiency and beauty can be hoped for when preparation preparation preparation prep prep- plus method are right It is essential for the modem modern woman to know how to give herself herscU a rejuvenating and re refreshing refreshing refreshing re- re freshing treatment A telephone call may m mean nn a last last- minute engagement Then she Is challenged by the new beauty need tho the wish that she could do It all for herself herselt the desire to know how Method Is equally Important as ns the choice of preparations and n method has not been sufficiently em em- Give an nn Intelligent woman woman wom worn jj an the reason for doing a certain t thing a n certain way explain the how of It and you will have appealed appealed ap ap- ap pealed to her sense of ot reasoning The directions read Apply upward and outward to counteract the natural natural nat nat- ural tendency for muscles to sag and droop downward Directions for using a n bleach should warn the purchaser not to apply too near the eyes or nostrils Because even a a- mild mUd bleach Is too strong for the delicate tissues around the eyes And bleaches should never be he used too near the brows and lashes or the hairline for fear of lightening the hair A skin tonic should be made to do double duty When sponged over the skin it removes trace every of cream or grease Apply on a n piece of ot absorbent cotton and patted upward upward upward up up- ward and outward with brisk slapping slapping slapping slap slap- ping movements It stimulates the circulation regulates the oil content content content con con- tent of the skin and promotes Its health gen generally Directions should emphasize the wisdom of removing creams and lotions lotions lo lo- as carefully as they are ap applied ap- ap plied always upward and outward patting of off as gently and firmly as when the preparation Is you pat ap up- plied pIled Thus the elasticity of the skin Is preserved without stretchIng stretching stretch- stretch Ing lag and without breaking the delicate delicate deli dell cate tissues Use Cosmetics Subtly TN IN SPITE of the many millions of ol I dollars spent annually on cosmetics ics the number of women who have never known the enhancing effect of rouge or powder Is staggering And they do not constitute backwoods backwoods back back- woods people or those the out farm far away from civilization Right In our big cities you will find them Some still cling to the ultra conservative and ultra-old- ultra fashioned Idea that It Is sinfully wrong to use a bit of rouge These women have to be lie educated to the modern wa way of doing and the modern way of ot applying make The art of up make-up has passed through many stages The experimental experimental expert expert- mental stage when women applied so little they failed to achieve e the desired effect then the exaggerated stage when they ruined the effect by the other extreme But modem modern up make-up methods have fortunately achieved the happy medium Rouge i is delicately delicately delicately deli deli- cately applied and blended to lend a look hook of natural bloom and health The color seems to come corne from irom beneath the skin A look of health and beauty it beauty it lends life lifo to the face and sparkle to the eyes Powder is not put on In pounds not not today Its purpose Is to give the skin a toned-down toned well well- groomed look to put the finishing touch to n a picture of perfection And n a lipstick gives the lips more color and deftly used It Improves the outline One can wear lipstick without telling g the world world- It need not be bold or obvious oh Modern up make methods really make women lovely The function of up make Is to give back to the skin that natural healthful glow which the fast pace of modern living liv liv- ing lug takes from the skin If It you are one of the thousands who have not yet started to use make up throw of off the shackles les of ot ol old fashioned Ideas get up enough courage to go to the best store In your our vicinity A capable salesgirl can help you to choose a rouge of ot good quality proper texture and consistency for you a n shade to match your skin She can enn e explain exactly how It should bo be o blended too Ino All tills this applies to powder also You can g get t a n fine quality and nd powder for a nominal sum and the Investment will wUl last over Q a long time So p much for so o little mUe I 1932 Dell Bell W Sen-lo Sen |