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Show Z. C. M. I. The cabalistic letters, Z. C. M. I., stand for Zion's Co-operative Mercantile Mercan-tile Institution. Tho Z. C. M. I. Is tho largest trading firm not only In Utah, hut In half a dozen states of this inter-mountain inter-mountain region. It handles almost everything from a needlo to an anchor, dry goods, groceries, hardware, boots and shoes (tho latter it manufactures on a largo scalo) and general merchandise. mer-chandise. Its name might indlcato that it is a purely Mormon establishment, establish-ment, hut it Isn't. It Is nn incorporated incorpora-ted company, the stock of which is quoted on tho open market and as a matter of fact is owned almost as largely by Gentiles as by Mormons. Tho shares of the par value of $100 sell readily at from $170 to $180. It is noted far and wide for equltablo and fair dealllng and for the excellence of the goods it carries. It does a largo wholesale as well as retail business. Z. C. M. I. is considered synonymous witli reliability, strength and business integrity. Col. Thomas O. Webber is general superintendent of tho lnsutu-tion lnsutu-tion and to ills ability and business acumen Is largely duo the credit for tho stnndilng in tho business world It enjoys. |