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Show Chamber Discusses Info Centers, Travel Promotion at Tuesday Meet ! Information centers were again the major point of discussion dis-cussion at Tuesday's Chamber Cham-ber of Commerce luncheon meeting. Chamber directors Tuesday Tues-day ratified and approved the wording of a resolution drawn up by Les Rogers regarding re-garding the establishment of a proposed information center cen-ter and rest area two miles east of Thompson. The resolution as approved approv-ed by the local Chamber in behalf of Thompson, requests re-quests the location of the facility fa-cility to be placed at the Thompson interchange on 1-70 so that travelers would patronize Thompson businesses. busi-nesses. By placing the rest area at the Thompson interchange, inter-change, the resolution said, it would also enable travelers from both directions to take advantage of the facility instead in-stead of just those from one direcion as is now included in the plans. Another reason for having the center at the Thompson interchange is that it would then be available to travelers travel-ers on the proposed Book Cliffs Road if it should come through Thompson. The resolution is to be submitted sub-mitted to officials at the interstate in-terstate highway 1-70 route hearing at Moab on Sept. 25. Outdoor advertising and tourist promotion were other major topics brought up at the Chamber meeting. Dick Harrison, Snarr Advertising Ad-vertising Co., with headquarters head-quarters in Salt Lake City, spoke to members on the benefits of arranging outdoor out-door advertising with them. The firm has signs in 17 states which are characterized character-ized by cut-out figures and designs extending beyond the main portion of the sign. "It's very costly to attempt changing a traveler's mind at an intersection." stated Mr. Harrison. He proposed tohe Chamber that signs pointing out the features of Grand and San Juan Counties Coun-ties be placed at a greater distance from this area than the Crescent Junction area. "It's necessary to give people time to change their minds," Harrison stated. He presented figures to the Chamber members from previous pre-vious surveys which show lhat eight out of ten tourist families already have their minds made up as to their routes and schedules before leaving home for their vacations. vaca-tions. The greatest majority of travelers, however, do not have their schedules so locked lock-ed up that they couldn't be persuadcxl to detour to an area of such scenic beauty as Southeastern Utah, he commented. "Concentrate your advertising adver-tising in those places where it will do the most good," Harrison emphasized. 39 per cent of the tourist business is from within the state of Utah and another 39 per cent come from th? five contiguous states. 24 per cent of the travelers come from the state of California. These three areas are where the prime concentrations of advertising should be, Harrison Har-rison said. Only about 5 per cent of the Utah tourists are from stales east of the Mississippi. Mis-sissippi. Harrison suggested an arrangement ar-rangement of three to four signs emphasizing the merits mer-its of Grand County to be placed on the major highways high-ways approximately two to thre hours from Moab. The Snarr firm makes the signs available at S65 per month for a 10 by 32 foot billboard cr $80 per month for a 10 by 40 foot sign. President Raph Q announced the amwr of a committee t0 feasibility of establi mformaion center '"'f' cent Junction. TWi-S' Chairman Harold GaV'i'J'3 with other members Jacque Gelo, Sam T-v"?i and Joe Severns. '''V . r |
