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Show r-DOLLAR r DOLLAR - DOLLAR MAKERSWord MAKERS- MAKERS MAKERSWord - Word to Wise : Cultivate Your YourAcquaintances YourAcquaintances YourAcquaintancesBy AcquaintancesBy Acquaintances By GEORGE T EAGERWHEN EAGER EAGERII'HEN WHEN II/'HEN II 'HEN HEN / ' Presidents of the theUmted theUnited theVV United Umted States find it val val- valuable val- val valuable valuable - - uable to take the trouble to toremember toremember toremember remember details about the thethousands thethousands thethousands thousands of people they theymeet theymeet theymeet meet it would seem well wellworth wellworth wellworth worth while whlle for business busmess men mensalesmen mensalesmen mensalesmen salesmen and retail sales salesclerks salesclerks salesclerks clerks to cultivate this Sim SimpIe simpie sunpie pIe way of making makmg friendsJohn friendsJohn friends friendsJohn John Hays Hammond told toldme toldme toldme me of a reception given m in mWyommg inWyoming inWyoming Wyommg Wyoming to Theodore Roosevelt m in in1912 1912 A long line Ime of people were werewaitmg werewaiting werewaiting waitmg waiting to shake hands and Roose Reese RooseveIt Reesevelt Roosevelt veIt velt had taken pams pains to learn some someslll1ple somesupple somesimple slll1ple supple fact about each of h s local localadmirers localadmirers localadmirers admirers He was Informed thatone that thatone thatone one man had visited the White WhiteHouse WhiteHouse WhiteHouse House and had six children one re recently recently recently cently born His greeting greetmg wasHow wasHow was _ _ _ How are thosefive thosefive those wro five oh no I be bepAEi beS - , tw pAEi DE ' 1 eve you have sixchildren sixC six C- C Cr - , ' r ( = - - children now nowv nowvThe now7L ' ' y The man was pohticaliy pohtlcally po po0litically htlcally hticaliy Impor Important important important 0litically tant and from fromthat fromthat fromthat that day becamek becamean becamesr became sr sran an ardent Roose Roosevelt Roosevelt k I I BOX I t " * t * * * * vww velt boosterIt booster boosterIU \\IU IU \ I boosterI \ 11-JI- 11 JI 11JIII - - " II It ls is Eald said that thatPresident thatPresident thaty-- thaty thaty1J - - " 1J President Garfield Garfield Gar ' field built bwlt a reputatlon reputatton repu reputation tation tatlon tatton tor for a remarkable memory by bya bya bya a very simple device When shak shakmg shaking shaking mg ing hands with any man or woman womanover womanover womanover over fifty he usually asked How HowIS Howis Howis IS the old trouble7 trouble ' When this tlus was wassaid wassaid wassaid said in m just lust the right confidenhal confidential confidenhaltoe confidentialto confidentialto-\e confidentialto e toe to , - \ ie the voter invariably mvarlably gave de detaIls details details taIls about some past illness and andpraised andpraised andpraised praised the President s memory and andthougbtfulness andthoughtfulness andthoughtfulness thougbtfulness thoughtfulness forever afterA afterA after afterA A former bellboy became manag manager er of an important hotel chiefly cluefly be because because because cause he framed tramed trained himself iumsel ! to remem remember remember rememher ber names and faces of thousands thousandsof of g > guests Jests Retail sales people can cannot cannot cannot not be expected to remember all allcustomers allcustomers allcustomers customers But in m training trammg them themselves themselves themselves selves to remember even a rea reasonable reasonable reasonable sonable percentage of their custom customers customers customers ers they will be using a powerful powerfulforce powerfulforce powerfulforce force tor for turning casual purchasers purchasersmto purchasersinto purchasersinto mto into regular customers |