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Show ADVENTURE IS ISNEEDED ISNEEDED NEEDED , , TOO TOOBNE TOOONE of the officers of an anImportant animportant animportant BNE ONE Important New York Yorkbank Yorkbank Yorkbank bank has no definite defimte bankmg banking bankmgdutIes bankingduties bankingduties dutIes but is always busy A Afriend Afriend Afriend friend once asked him to de define define define fine his position "As As " you are area area area a golfer , I will tell you " said saidthe saidthe saidthe the banker , 'I I ' I am the mb nib mbhck niblick niblick hck lick of this orgamzatIon organization orgamzatIonWhen organizationWhen organizationWhen When fine old concerns that thathave thathave thathave have borrowed money from fromus us get in a hole hoe ! it is my busmess business businessto busmessto to get them outHIs outHis out outHis His friend asked h m to discuss discussthe discussthe discussthe the things thmgs that cause a business to toget toget toget get Into d flficult mcult Oicult es Business is a acombinatIOn acombination acombination combinatIOn of adventure and cau cauhon caution caution hon tion he replied rephed Sales and prog progress progress progress ress are the products of the adven adventurous adventurous adventurous turous mind mmd But a business stays stayssol"ent stayssolaent stayssol/ent stayssol ent sol"ent solent solaent / " when expenses are kept keptwlthm keptwithin keptwithin wlthm within bounds by the cautious ac accountmg accounting accounting countmg counting type ofmmd ofmind of , mind mmd The right rightcomblnahon rightcombination SALEfAIE SALEfAIEcombination ( comblnahon combination of ofthe ofthe 4SALEAnGIMAMMABE MANMADE MANMADEthe ) the two minds mindsmakes mindsmakes mindsmakes makes a healthy healthybusmess healthybusiness healthybusiness healthybusinessBut busmess business busmessBut But it has hasbeen hasbeen l1 l1been { . . been my observa observabon observation observation bon tion that whenthe . when .hen hen whencounting .henthe the expense ac accountmg , r rcounting counting countmg type ofmmd of | mind mmd dommatesa dominatesa dominates dommates | | a business th ngsare ngsare ngs are headed for trouble When some somethmg something something thmg thing happens that is not caused by bymen bymen bymen men lawyers term it an Act of ofGod ofGod ofGod God The account ng mind is too tool1able tooliable tooliable l1able liable to look upon sales salcs as an Act Actof Actof Actof of God which men can do 1 I l tile ttle tileabout ttleabout tileabout about As a matter of fact sales salesare salesare salesare are man made madc created by the ad adventurous adventurous adventurous venturous mind that bel eves m In ne v vproducts vproducts vproducts products advert sing smg and e\plol.l eplol.l e plol.l ploll eaploia eplol.lhon eaploiation exploution : \ . hon tion of the unknownBcU unknownlien unknown unknownBell ( Bell BcU lien Synd catc-WNU catc WNU Cate-WNU Cate cate - - WNU S rvice rvlce I 1 > |