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Show Drive to Save have 38,000 38000 , , Lives Boffins Begins Begin ' 1\ 1 \ , I ' By WILLIAM C . UTLEYO UTLEYND UTLEO UTLEOY UTLEOND UTLEY UTLEY"XNG Y "XNG XNG " ND of every twenty t\\cnty t cnty tswenty \ \ of youwho yon110 you yon O I \ who \\110 110 rcid re'1d re1d rend ' this \ will ulll 111 be h11lcdor killedor killed h11lcd - ' or Injured In a n motor ve ye vehlcle yehide vehide hlcle hide accident \ within thin ! the next no\.t no.t no .t t ne.t net . ' \ . five fivesears fiveyears fiveyearsThis "ellrs ellrs sears ) " "ellrsThis searsThis This Is based upon the fact th'lt thlt tlrnt th'ltone tlrntone tintone ' one person out of every c\ery c ery \ hundredwas hundred hundredwas hundredwas was so solJed killed ) " \lJed lJed \ or injuied injured InJUl ed In 1034and 1034and 1034 1034an an and 1935 1033 193.1 1931 . Further I"urther Iurther " conclusions conclusionswould conclusionswould conclusionswould . would Indicate tint th'lt thlt ' , , unless unlcss you are areabo areahos areabove I abo\ abo ahos aboe \ e a the avenu average e In sifety s\fety s fety safety ' \ , one oneout oneout oneout out of four of you " will 111 be Injul Injured Injuredwithin Injuiedwithin ed edwithin within 25 years and one out of the thewIthin thewithin fivewithin wIthin 20 yearsUnlcss yearsUnless years yearsUnless Unless Unlcss something Is done about1t1 about aboutItl aboutItl Itl 1t1 . . . Something Is being done about It ft Itand , and there [ Is s not a person In 1n the theUnited theUnited theUnited United States Stutes who Is not Invited Invitedeven invitedeven Invitedeven even urged to do his share In 1n pro protectlng protecting protccting tectlng tecting his own life and the lives livesof livesof livesof of 125000000 123000000 12 : ) 000 000 other Amerlcins Amerlc'lns Amerlclns Americans ' Butfirst But Butfirst Butfirst first , a n little more about the prob proh problem prohlem problem lem America faces fuces . . . Despite early Indications th'lt thlt that thatpromised th'ltpromIsed thitpromised ' promIsed Improvement Impro\ement Impro ement improsement \ In 1n accident accidentprevention accidentprevention accidentprevention prevention tlie the year eir e1r 1935 1D35 1035 clo.ed cloed closetd clo.edwith closetdwith closedwith ! : . with the ghastly toll tol1 of deaths inmotor In Inmotor inmotor motor \ vehicle chicle sehlcle accidents soaring to toa toa toa a new all time mark murk There were were30 3G 3 0400 400 tntlic tr'lt1lc trlt1lc trntlic ' deiths de'lths delths deaths ' as compared comparedith comparedwith . with w ith 3G 36 36101 10 ] for the previous year year,1934 year1934 , , i iW34 W34 1334 From 1933 HJ33 1033 to 1931 HJ11 10'14 1014 ' tlJcse these thesedeaths thesedeaths , deaths - hideous , , pilnful p\lnful p lnful painful " \ , messv messy messydeaths messvdeaths ! deaths most of them-Increased them Increased them - Increased 15 15per 15per 15per per cent . . centSnuffs Snuffs Out Lives at Start . . [ In 0 the last three years more th'ln thln than thin10,0000 thin100000 ' 10,0000 100000 , , children chlldren less than fifteen fifteenyears fifteenyears fifteenyears years of age went to their untlmelv untimely untimelydeaths untlmelvdeaths untimelydeaths deaths In traffic tramc accidentsthou accidents -thou thou - thousands thousands thou | sands more will wI [ ] never pliy phy play b'lll blll ball bill.dance billdance ' . , dance , , write , , read , or be able to topursue topursue topursue pursue successfully the happiness happinessthat happinessthat happinessthat that ! Is s every American's Americans ' right , , be be- because beause because - - c cause ause they have been crippled crlppled orblinded or orbllnded orblinded bllnded blinded or cruelly cut upWhat upWhat up upWhat What may come as a surprise to tosome tosome tosome some Is that fatal motor Ilcchlents accidents accidentsin Ilcchlentsin accidentsn in ! n rural districts lead lend those In thecities the thecities thecities cities by a wide mirgin m\rgln m rgln margin ' \ In 1911 1931 1931.60 193160 . , 60 per cent of all such fitalltlcs f'ltnlltlcs fltnlltlcs fntalitles ' oc occurred octarred occurred curred tarred { In n the rural districts and andthe andthe andthe the figure swelled to 63 per cent In in1935 in1935What 1035 1035What What to do about lt It ? ' Perhaps Perhapswe we might tike t'lke tlke ' a lesson from the thernllroads therailroads therailroads rnllroads railroads In the eirlj e'lrlJ elrlJ early ' divs days d1 S they theyHow , w rNew : ? rNe \ ! ' " to 40 toITIES 10 00 00CITIES CITIES ( ITIES to 00 / / ' 1c RURAL jr . 1924 1471 2S " ' 2S 76 71 11 77 ' 71 79 ' 79 10 71 "J J " I 'Z Z ' ' 12 JJ 33 .14 14 IS 15 15How How cities and rural highways com corn compare cornpare cornpare pare In fatal traffic accidents accidentswere accidentswere " were "ere ere called 'InsU InsU ' lnstr Instiumentulltles uUH.ntullties uUHntullties umcntalitles . of ofthe ofthe ofthe the devil himself hlmsLlf 11Ansclf ' Wreck Wrecb . aftu after aftuwreckgll3'5tly afterwreckghastly afterwreck wreck-gll3'5tly wreck gll3'5tly gll35tly wreck-ghastly ghastly - ghastly ' and dcndl-thre dcndl thre dendly-thre dendly deadly , ) - - tlireitcned It Itened itcoed ened coed the s \ very ery life of the roads roads.Iliti roadsIliti . . 'lhl lhl 7 ' icy . , } hid h'ld hld had ' to do somethingThey somethingThey something somethingThey They did They set a definite definitegO'll definitegoal definitegoil gO'll gOll goal ' of safety , , of lives Il\es Il es lines \ saved U\ed U ed sawed Uedhlch $ savedvhlclithey \ \\hlch hlch iwhiclt iwhicltthey \ \vhlclithey vhlclithey \ hlchthey they " were "ere ere detci dLtct dcteimined mined to re'lch relch retch retchThey re'lchThey reichThey ' They Installed Instnllrd Install ' better bctter rolling roiling sloch stock slochbetter stockbetter stockbetter better roa rondvvivs rondw'tys rondwtys " ' \ ' S improved IInprond Iniproscd person personnel personnel personnet nel and " sifety "lfety lfety crfety de\ de devices deIces desires \ Ices Tliev Thev They ed educated educated educated ucated their emploJ employees ees They Theyreached The Tho3reiched . } re'1cbed re1cbed reached ' It What thatroal tliat that pOal roal , oal w a \ IS ISmathem'1tl ismatliemntlcnlly ismatliemitlcilly mathem'1tl mathem1tl matliemntlcnlly ' < 'll1y ll1y ' is purposely leftout left leftout leftout out beciuse bec'luse becluse because ' it doesn't doesnt ' ' untter D1'lttu D1lttu mutter ' What WhatdoE's Whatdoes Whatdoes doE's doEs ' m itter ltter fitter is tli th tti it tlie the railroadsest'hltshed railroads railroadsest'lbllshed railroadsestibllshed est'lbllshed estlbllshed est'hltshed esthltshed ' ' a definite objective ohjectlve amI and amIrefused andrefused andrefused refused to give up until it uas uasattained \ wasattained as asattained attained attainedt attainedAmerica t , America has underay under \ way \\ay ay say \ todly tod'lY today ' just justsuch justsuch justsuch such a cimpaign c'lmpalgn clmpalgn campaign ' to reach a dellsite dell dellolte definite olte site objective objecth e The nar war \ ar to su su"e save savelives savelives \"e "e e "elives \ " lives stirted st'1rted st1rted started ' January Jannary 1 I , and It Is Isbeing isbeing Isbeing being conducted by the National NationalS'tfety NationalSafety NationalSifety S'tfety Stfety Safety ' Council Councll , . \ with Ith the co opera operatlon operation operatlon tlon tion of Industries and federal state statecounty , county and city gO\ gO governmentsWould governments gOernments governmentsWould \ ernments Would Save 38 38000 000 LivesThis Lives LivesThis This Is a war to SA SAVE SAVC VD lives , not notto notto notto to destroy them If It 1t fects bets the co cooperation cooperation cooperation operation of the Amen American can people peopleIt , It sill iv \ 111 III save sale sa \ e 38000 35000 The dpfinlte definite dpfinltegoal definitegoal definitegoal goal Is a reduction of 35 per cent centIn centin centIn In motor vehicle deaths by tlie the end endot endof endof ot of 1940In 1040In 19-10 19 10 1940 1040 1910In - In the National Natloual Safety Council Councilscampaign s scampaign scampaign campaign 3G400 36400 30 400 motor deaths the thetotal thetotal thetotal total for 1935 W15 Is taken . as n.s ns 'par par 'par'During parDuring ' par ' ' DurIng the first tirst year of the tbe drh drhe drhethe drivethe e ethe ( the present year ) the goal Is a 8 re- re reduction reduetlon re reduction - - duction duetlon of 7 per cent In the Dum nuw Dumber nuwber number ber of tliese these deaths an actual actunl savIng sav say savIng saying Ing of 2548 lives leaving lLavlng a total of of33852 33 338.52 33852 8)2 82 . ' ) . deiths detths de 1ths for the year . ) ve'ar vear eJ.r eJr ' . 191(1 1911 19 10 m m'The } G ( 'The The ' Tlie The records of rmny m'lny mlny rnnny ' cities 'lnd lnd Ind 'lndstates Indstates ' indstates states durln during the past year vear Ju justihcs justihcsthe Justifiestlie < ; Uh .s s < . .sthe the belief that tlie the goal onl can be ob obtal obtalned obtatted tal tatted ned , , " says savs a n report of the CouncIL Coun CounclL CouncIL clL cIL 'If If ' If a n dozen states can reduce reducetheir reducetheir reducetheir their f ' fitllltles f'1t\lIUes f'1t f1t lIUes it'tllties ittllties ' " \ all the way from 7 7to 7to 7to to 23 per cent Cf'nt Cfnt ' In a year \ when \ hen theaverage the theavcrage theaverage avcrage average was going up as It was waslast waslast last Inst year , other stites st'ltes stltes st'ttes stttes ' ' should be beable beable beable able to effect efl'cct eflcct : ' substantial reductions reductionsby by using the same- same sameIntelligent . - . Intelligent accl nccl nccldent accldent accident dent It " ItThe prevention methods methodsIt The "tools tools " " for nccldent accIdent pre\ pre preen preention proventlon \ en entlon tlon tion are at hand as will he shown shownOne shownOne shownOne One of tlie the chief problems prohlems facing facingsuch facingsuch facingsuch such n 0 a drive drhe drh e is or organhntion n nl711 tlOD inarets In Inare Inare arets are is 1S of scattered population populntlon It ti Is Isnot Isnot not : , 4,0 40 t,0 t0 so , difficult to cement and amI IInlf\ IInlf units IInlfthe unitsthe unlfvthe \ the Interest of civic OI urginlintionc urginlintioncshare oiginl/ntlonswhere oiginl ntlonswhere Inl/l1tlone Inl l1tlone / ; share \ \ bere there are I lirge Ilrge irge mll1 mass mn-.so mn.so mn .so so " ' - . " , S or of orpeople ofpeople ofpeople people us thpif thplf them > arr nn are ' In tlip UIP tic ' citls citlsBut cltlt citlisBut ( < ; But it Is In rurn ruin rurnl ) dl districts < ; trlctc ; thut thlll that fP fPpt.r R fpper ' pt.r ptr pcr . cent tent of the ' f.1111 f1111 fat . il it IIClJlh ncuih nceiiltnts nte ntc ; fIl nr orcur ' cur 1 ' Iriie True rile miicli milch much of tii tin till (0111 0111 r ( ur innprhiwork I1 ( ( > ' 'is is 11\ 11 11I 11work \ I c cwork work for tliesi the ties ) < ; 1 < rll iltstilcis distiirl < ; tlll'l tllll ' . 1,11) 111 l111 c9n , ) In hi he 1111 nil nilarlnlstercd mltflliilstered Iulstertd arlnlstercd fiom flom fium Sl < ; stile 111 Ilrrnplt ( > milt C1(1Jr C11Jr ( ils Ik II . h hill hut II n a t Itt It MI MIs * r ' y 4 4MI /s s / V f fY a afy fy q'y qy ' w 9 9y 9d y d ' A Y & # 4 4 4u 4N u ' N I B'1 B1 B'1asp ' asp i c / y ti s yfl , l A As s t _ / / .r r ? . K KaR aR yf ; / Syr SyrY Y ' ; M ? . 4 4y iL , , /y y / t $ i , / c J ? : : / \ 1 * & M ? q \ vn / \ 34 J y f fh f71 h //71 71 / / 71i i ( ; fSmashups Smashups on rural hIghways caused 63 per cent of the 36,400 36400 , trafflo trafflodeaths trafflodeaths deaths durIng 1935 Below a atypical tYPical accident sceno scene are shown W . W . Cameron ( left ) , managing director of the National Safety Council , and andDr andDr Dr . C H Watson , president , , signing resolution starting campaign to cut cutfatal cutfatal fatal motor vehicle accidents 35 per cent by 1940 ! In n the final anal analysis , } sls the reaching reachingot reachingof rcachin rcachinof of ot the goil gO'll gOll goal ' lies with the Individual IndividualAn An Educational Campaignror CampaignFor Campaign CampaignFor For ror the very reason that It IS In Indlvldual Indlvldiial Individual dlvldual dlvldiial acceptance which can make makeor makeor makeor or break bredk the campaign , . , It will well belargely be belargel belargely largel largely , } an educational educaUonn1 one . . . It111 It \\111 111 will willbe \ willbe \ 111be be localized locallzed for each state , and for forvlrtu'llIy forvlrtunlly forvirtuilly vlrtu'llIy vlrtullIy vlrtunlly ' each city , maintaining co cooperation cooperation cooperation operation with public officials , , traf traffie traffic traffie fie fic safety leaders safety groups groupseducational groupseducational groupseducational educational heads civic organl7a organl7atlons organl7atons organi/atlons organi atlons / tlons tons and Indlviduils Incllvldu'lls Incllvldulls lndlvldunls ' It t [ Is planned plannedto to co ordinate much of the exlstlD existing existingsafety existingsafety sJ.fety sJfety safety . effort along lines which ssihl ssihlmike \ willmike III IIIm m mike ll.e lle . that effort elTort permanent and andconsistent andonsistent andconsistent consistent onsistent c rather tlian than sp'lsmodlcNe spnsinodlcNew spismodic sp'lsmodlc splsmodlc spnsinodlc spismodicNew ' New Ne\\ Ne Newvavs NeJs \ uays \ \vavs vavs \\Js Js \ . , } of appeiling appe'lllng appelllng appenling ' to the In Indh Individual indisidual dh disidual Idual motorist , , to arouse a 11 sense senseof senseof senseof of re&ponsiblllti reponsiblllti responsibIilty re & ponslbllltJ and sportsmenship sportsm'ln sportsmln sportsmen sportsm'lnship sportsminship ' ship are being sought souht . ; State-\\ State StateIde State-wide State wide Statewideschool State-wideschool State wideschool - - - \ Ide Ideschool school prOoiams progrnuis pro l am < ; ' ire 'Ire being btarted started btartedOr.nnlz'ltlons startedOrgnnizntions btartedOr Or.nnlz'ltlons- Or.nnlzltlons Or.nnlz'ltlons Ornnlzltlons Orgnnizntions Or.nnlz'ltlonsunder . inlzitions ' - , , under the leader leadership leadership leadership ship of the National Sifety S\fety S fety Safety ' \ Conn Coun Conncll Councif Council cll cif will urge tlie the adoption of unlform unl unlform uniform form ' hws l'lws llws laws Includln Including standard drlv drly drlvelS drlyeis driveis elS eis ' license IJcpnse legislation and nnrt ade ade- ode adeQuate adequate - ; quate quote adinlnlstiation adminIstration administiatiun of law Ian pnforc enforc pnforcIn enforcind pnforcIno In ind bodies bodll.s bodlls . They 'riley riley 'They ' \ will 111 att attempt 'mpt mpt ' to tost'lnd'lr tostnndnrdlze tostindirdize st'lnd'lr stlndlr stnndnrdlze ' ' ize accident reports pro pro- proIde provide - ; vide tide \ Ide for more complete st'1t1 st1t1 stntlstics stntlsticsand stitlstlcsand ' tlcs tlcsnnf1 nnf1 and their Interpretation One of ofthe ofthe ofthe the linportint Import'lnt Importlnt Itnport'tnt Itnporttnt ' ' steps will be to m'lke mlke make makeasailgble m'lkeaaIl'1hle mikeavailihle ' a\aIl'1hle a aIl'1hle aIl1hle asailgble \ ' to the country at largethe large largethe largethe the engineering enJlneerlng enineering . , ; , and edncatlonal educational edncatlonaltechnique educationaltechnique educationaltechnlnue technique of the st stites ltes ites and cities citiesnow citiesnow citiesnow now doing outbtinding outstnnding out t'lnrllng tlnrllng t'lnrllngvork ' work'lhe \ work \vork vork workIhe Ihe 'lhe lhe 1 ' ' he NitlomI N'ltlon'1l Nltlon1l Nntionni ' ' Sifety S'lfety Slfety Safety ' Council CounclJ will wilt willplace wiltplace willplace place eight field men In key b.ey bey . points pointsof pointsof pointsof of tlie the United Stites St1tes to co ordln'lte ordlnlte ordinate ordln'ltetIle ordinatethe ordlmtetlie ' tIle the work Booklets \ written rllten In pop popular popular |
