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Show Spotlighting UTAH I Local Leaders Should Promote Tourist Business With a greater influx of lour- , is Us into Utah frhis season than ' ever before, it lieeonies more evi-! evi-! dent that :i nolden stream of tra-! tra-! v ler's dollars now passing thru Utah towrs could in many in stances he diverted into local , hands. Both Zioii and Bryce rewrt in-I in-I cre ases in the tourist visitation for June as- compared with June I of last year. A comparative travel tra-vel data report just issued for Utah only a few more hours or another day or so increases by millions of" dollars the annual tourist exp nditure in this state. Thousands of prospective vacationist.-; and travelers write the Utah D 'partinent of Publicity annually trying to find out what Utah has to offer a tourist passing pass-ing through the state. They are eager and anxious to see everything every-thing of importance the state has to offer. While the publicity de-, de-, partment does everything possible poss-ible to inform these folks on major ma-jor scenic attractions, it is now up to local community leaders to get into the harness and cooperate co-operate with the statt? in trying to influence the tourist visitor to spend more time in Utah. i the current travel vear shows tourist travel in the national parks to be up 11 per cent. Nearly every community on the state's major highways have something of tourist interest. Many communities have Utah Pioneer museums, art exhibits, collections of Indian artifacts, mineral collections, points of historical his-torical interest or other items of unusual interest extremely interesting in-teresting to the trawler, tourist arid sightsier anxious to see everything ev-erything his travel itinerary can offer. Unfortunately the traveler in Utah is passing such places by the thousands, completely unaware un-aware they exist. It is up to local coinmunitie? to do something a-bout a-bout the situation. The St.it" Department of Publicity Pub-licity is anxious to cooperate with communit a s, civic groups or individuals in-dividuals who feel they have something to offer the tourist. Since ae;ua! records compiled by the publicity department reveals that the tourists in Utah are spending ?2(1 every day they are. in the st'-te, anything that Utah ' cities and towns can offer them by way of historical, scenic or edueatio'K.l interest tends to pro- i long their stay. To hold them in |
