Show Trade Notes Notes- I From Detroit S DETROIT Oct 23 While It It- ItIs Is too V to predict the exact effect the i 1 rice nce cutting by Henry Ford ord will have on on automobile sales r t generally it has slowed them down I Many any cancellations have been re- re since the tile Ford announcement 1 and the more pessimistic dealers deClare declare de- de Clare dare these cancellations are but the forerunner of others Although the in industry industry in- in has been in a state of confusion confusion contu- contu sion si-on for two weeks the even tenor of ot affairs has been regained at least Every manufacturer interested Interested inter Inter- ested in the automobile industry has carefully studied the Ford move and some b of tt the results o of these studies d I t ff fm i while not at all complimentary p to Mr Fords Ford's motives in curtailing prices make e interesting reading CHARGE RESE RESEATED The rank and file fUe of the automobile makers maers resent the charge that they have been profiteering They declare that he has totally disregarded mater- mater laJ Ial p. p production u n. n and and la labor or costs and JIUL nUL Y ne he is going to v cut prices approximately SO 80 per cent et of the wartime and still sUll make automobiles at a profit In general general gen gen- eral the automotive industry declares that material costs do not justify a decrease in sales prices but on the j contrary in many instances may make additional costs imperative They ask th that t they be tried in a fair fall court of I public opinion and that Mr Ford be tried along with them In some manufacturing circles it is the ithe opinion that people will forget about the Ford announcement in a few weeks as tile the industry itself Itsel has already already al al- al I ready dismissed it PRICES OBJECTIVE The rhe Ford Motor company has brought the price of or Ford cars back I to to the normal standard upon which the entire industry has lIas been rat rat- ope or 01 g tOe said cald a I Harry a t. t M. M 11 Jewitt tt f president I I or 01 tOe I pany DetroIt Motor Car corn corn- com 1 Considering present conditions Jt it Is absolutely impossible to sell a high class clus automobile at a lower price The The- TheFord Ford company has an tion of cars and he is to cutting the price stimulate sales Everybody knows that the price of steel has not receded They know that freight rates have Increased increased in- in creased 33 liP per pea cent and not dropped wages have One the the percentage Increase has o only only- ly table to look at of the last two years ears to tell who is profiteering profit profit- and who WIIO is not Henry well fell afford to make the cut Ford can Under the new ting Ung lust just what every prices legitimate Ford is getting get- get I has lIas man man- been In In I view of the making heretofore cost of o material bor her and overhead labor la la- la expenses Fords Ford's price increase was abnormal test teat and in his la la- la he is his his- simply putting price his price back on a basis equal to of profit that of other manufacturers The Paige company has not been Profiteering The same can be said aid ald for 90 SO per cent of the other There manu manu- are a few have been others who making malting abnormal and their prices profits must come down same as Fords the Ninety per cent of the tho Continued on page ate t. t TRADE NOTES Continued from p page ge 4 4 automobile ri manufacturers have ha been making g about a 10 per cent profit Since 1917 automobile prices have not Increased increased anywhere an anywhere where near the proportion proportion proportion pro pro- portion of ot increase of Ot other commod commod- said M M. A A. Hollinshead salesI sales- sales I manager pany The l of average the r Saxon o price rr Motor tf Increase Car company com com- o for forthe forthe I the entire Industry is approximately approximate 15 per cent The unit of ot purchase oi nian or ni oran an automobile is so large that a rise on price on automobiles lles looks r formidable From a percentage standpoint standpoint stand stand- point however this increase Is small 11 I I do not doubt that prices will have ha have to to toI I I come down eventually but from the standpoint of labor and material price I decreases are are not logical l at this time I EXPECTED CrED fords price decreases will have little little little lit lit- tle if it any effe effect t on on- the Industry said Q G. H. H Lang vice ice president of the Cadillac Motor oar Car ar com company which IsI is about to move Into Its Us new plant at I avenue avenue and and the Michigan Central Cen trial railroad Rather than decreasing the tendency o of labor and material prices Is the Reduced ed automobile automobile auto auto- m mobile pr ces will come me eventually v n ual but butrA ut p rA tR 4 ti r hK Y s. s not at the present time or for for m terminal a months to come for that matter matter Speaking tor the parts part 11 M. 1 A A. A a treasurer of the Gemmer tu Ing company said f fI T The parts manufacturer manufacturer has n not t ha haI I the margin of profit the I maker has enjoyed We do with the public but with critics at experienced buyers Naturally f II I. I know the prise of every pound o nt if lerial lerial erial entering into parts and w V xv-c xv osell u o sell them on close margins Som Some ro m have been making big bi big al alear its They can afford to reduce reduce amen a men however buy close year gaji alt year year ear an and watch the market pr PJ er erand and future Unless the price materials comes down and prices Is 19 reduced or greater elCi c cy given there Is no chance fo ford reduction on parts There Is noUlI in iQ prospect indicating such a and consequently there can h be beno no auctions In price of parts LITTLE U. Ion FOR l lItTS ItTS til 1 We have been running on ra a I margin In fact tact it was 7 1 3 2 p c last ye year year- said I Fred rfd Glover e manager of the tho Timken Detroit Detroi la company compan Weve R p eve not nOl increase n h c tt since last March For that o such suen a small this year preclude the pota pot POSS blUt a decrease now v. Under existing it is Impossible for a part ra to decrease prices rices toda ra exist The Ford and ments naturally had the make people h hesitate but I J. J se ms insofar I effect upon the industry seS price reductions are concerned s 5 It is Interesting In to note the tha of the manufacturers who deck decla that it would be absolutely r to increase the sP price of cars r have I n f followed I Fords Ford's example n I caus speculation over changes of oC front J 2 In the opinion of some of tho those c to the industry many makers maKer 11 I hastily In reducing prices |