Show ADVERTISING CUTS 5 TIRE COST SAYS EXPERT f Wide Distribution Reduces Ove Overhead Hence Lower head Selling Prices It was was' In a remarkable series of ot ad- ad fit gj that a. a appeared some time ago in hi tho the Saturday Evening Post t f. f the the- romance romance of oI rubber ru was feat Leato fea- fea to t a aThis This useful commodity has hasI I r ci 91 I kly crept Into modern life lite and a a. necessity in its finished ii ii- ii itata tat o of preparation I the short space space of ot fifteen z tires t for automobiles s have 1 3 tin en deVel developed Bed t tp to give v twice the mU mileage mile mile- a i age e they star I with says say's Manager 1 John of r the Utah Electric and a I tor nt company More i than t thAt t 1 the present price of auto- auto V t tires mobile tires is actually less Jess than it was wa en ten years ago This hf is note- note J iy wort r y In suc such such times Ies of ot high hh costs ost 1 IT a ly a he le reason son for lowered costs In hi Is a wide wid distribution to tha the universality of the thel auto- auto In Inthis this count country Fifteen years ii ab half a million in So alt cars were us Ul use use- while toda today lo to put it very cautiously more more ore than cars are arc running und and that th t m means ans a volume of ot tire distribution dis dis- distribution of some Rome i Through advertising and sales efficiency effi effi- l nC this gigantic volume of ot automotive automotive auto auto- motive business has swept up tire manufacture to a high degree o of perfection perfection perfection per per- and at the same time lowered the cost per tire Big Dig companies have grown rown to full fruition in this one in industry in- in so fio that as in the case of the Goodyear Tire and Rubber company of ot Akron Ohio whose entire line we bandie handIe han han- dIe they have even purchased whole cotton plantations in the South to furnish furnish furnish fur fur- nish one one necessary ingredient in tire b building For tourists In the national oat parks to tu I break cam camp without extinguishing their camp mp mp fires is ts getting to be an expensive n mistake stake Forest guards are on I watch and when neglected camp fires faros are found they get on the track of or the tho careless tourist and have him arrested Alibis are useless and the tourist rarely escapes without paying fines and costs aggregating close to Ye auto what tourists what do yOU think of ot Mr and Mrs John Howard ss and 74 years ears old respectively re recently arrived In Portland Ore after a horse and buggy tour from their home city Milwaukee The trip across th continent required four r months b but the old couple o suffered r g no ill effects ts whatsoever h o r The purpose of or their trip was to visit their i ison son C. C J. J Howard of Portland Are you ou a chicken killer Do you OU make no effort in driving along country roads to avoid hitting the chickens that scurry scurry helter heIter kelter in front of ot your car If not you'd better watch your step In Inmany Inmany Inmany many parts of the country farmers are leaguing toge together her to ae arrest t and prosecute the murderers of their poultry Better your our horn while white a feet from rom the chickens and give s-Ive them time to toto to sa safety ety |