Show H Head c oF of Nash Company n Disc Discusses s es Price Reduction Nash Factory on Full Production Basis With Full Steam Ahead answer to to numerous inquiries 1 coming com com- I IN INan Ing to him concerning the future prices of at Nash flash products C C. W W. Nash president of the Nash Motors company company company com com- pany Kenosha WIs Vis said These inquiries in iq- quirles I believe are largely occasioned by recent announcements of or price declines declines de de- clines cUnes on the part of ot some manufacturers manufacturers in tho the automotive industry It ItIs Itis Itis is not my purpose to discuss the motives motives mo mo- tives or causes leading up to their de decision de- de I I am proud of the past achievements achie of the Nash Motors company I feel certain of its future I am sure that our company can and will wUl produce and market passenger cars and trucks in their price class at least as cheaply as any arty other manufacturing concern similarly similarly similarly simi simi- engaged NOT PO Wo We have not been profiteers We have turned a deaf ear to all nil suggestions suggestions of Inflated prices when market conditions were such that our production production tion constituted only a small percentage percentage percent percent- age of ot our demand I do not indorse that method believing as I do that I such a procedure is manifestly unfair and is the cause of ot much of the discontent discontent discontent dis dis- dis- dis content and that are arc today so prevalent 1 Taking as as' as an example our standard passenger five-passenger car and considering the additional cost of cord tires and many other improvements it has been en advanced advanced advanced ad ad- practically 24 per cent over our prewar prices The same is true with reference to our other models Labor which constitutes the largest percentage percent percent- age ago of the cost of our product Is is being paid at present the highest price in our history This item alone has ha s In Increased Increased increased In- In creased several times the advance notI noted noted not not- I ed cd above and it cannot be reduced We cannot buy high grade materials used I in our cars and trucks any cheaper OF INCREASES In In passing compare this percentage of increase in the price of ot our product over prewar prices with others engaged in this business This tells the whOle story It must be evident from the foregoing statements that the increased cost of ot production Is and will be for along a a- along along I long time to come infinitely more than 24 per cent What Is the answer answer We cannot having In mind a a. reasonable reasonable reasonable rea rea- margin of at profit for tor the Nash Motors company reduce the price ot or our product without resorting to a n. business policy that would be dangerous danger danger- ous and one that would discredit our organization in th the minds of t the public public pub pub- lic He whose confidence must constitute our our principal asset MANY IMPROVEMENTS Improvements and additions to our product to to make It more nearly lo loper lei 10 leiper per cent perfect may and probably will be made from time to time but the policy of ot th the Nash Motors company will be to absolutely maintain its present present present pres pres- ent prices to at least July 1 I 1921 This does not imply that there will be a re reduction reduction reduction re- re at that time as viewing the future as I see it now now any reduction I Ithen then would d depend pend entirely on any reduction reduction reduction re re- re- re in the cost of materials ana ano labor at that time This statement does not obtain against any In increase rease In In the prices of our product In conclusion we justly claim the proud distinction that our factory is running full time with tun production I anti ana d' d we ar are finding a a. ready market for our product which furnishes us substantial substantial substantial sub sub- evidence that we enjoy that full measure of confidence on the part I of the public that is so necessary to the successful prosecution of our business business busi busl- ness and the realization of ot our ideals i D LARK RI COLORS BEST DEST To get most out of repainting an automobile au- au automobile automobile au au- choose a dark color color blue blue green or red They are most serviceable ble Ne even more than black And if it you are painting the car yourself be sure to oil the floor of the garage or sprinkle It with water to keep the I dust downA down I A I New ew w J Jersey congregation O i Is considering considering con con- I rt ona a plan t to motorize a branch h church for use In way the rural communities The plan calls caUs for the expenditure of or for a rolling pulpit pulpit pul pul- pit pit The motor truck carrying the pulpit would also provide quarters for fora a clergyman After the speed maniac comes the theman theman theman man who will turn a corner recklessly regardless of the pedestrians and other automobiles In the vicinity The police police police po po- lice department of New York city has started a crusade against such speeders speed speed- ers It has set a limit of fifteen miles an hour at Intersections and a a. heavy fine Is being imposed on every motorist motorist mo mo- mo- mo caught violating the ordinance C CW V. NASH president Nash Motor company who is issues is is- sues a statement nt on recent price reductions k a eta d. d R Y y Aa |