Show AWARDS ARE MADE IN PUBLICITY CONTEST Newspapers Commended Commended- for Arousing Interest in Window Displays PRIZES ARE GIVEN Committee Reviews Work of Dec Decorators Giving High Praise t ft Commending the the Salt Lake newspapers newspapers news news- papers for arousing interest in better bet bet- ter window displays by local merchants merchants mer mer- chants and congratulating the merchants merchants merchants mer mer- chants on the splendid exhibits made the Judges in m the national newspaper display week window window- trimming contest last night made their report on the prize winners Several hundred dollars' dollars worth of advertising space in m the Salt Lake dailies will be awarded to the winners winners win winners win win- ners of the contest The judges President George A. A Steiner of the Commercial club Mrs Mis Olive OliV Havens and J. J Leo Fairbanks mad d the following report in which they commended displays ys of several several sev sev- eral firms in addition to awarding prizes in each of the classifications arranged ranged for the competition To the four daily newspapers of Salt Lake Lake City Gentlemen Your committee appointed to judge the windows in competition ion for display display display dis dis- dis- dis play of ot nationally advertised goods have examined the windows and report re report re- re port the following We commend your efforts in interesting interesting interesting inter- inter esting the P public and merchants in super superior or window displays and beall be be- lieve all will be benefited by these ef efforts to int interest rest people in modern I business s salesmanship We found in every establishment the windows entered in hi competition w were re superior to the other windows in m the same store and that the merchants mer merchants mel mer- chants entering the compe competition had much the best windows In the city Not all windows are equally Uv Those that f are better are su- su u u- u p because e. e au e of some condit conditions ns which business businessmen men and decorators I There is la an art in win dow doV trimming which cart can be improved through study The appreciation of the public is advancing so so that it requires requires' more to s satisfy discriminating i ing g than formerly People who think that the public knows littie little lit lit lit- tle tie and cares less about appearances are only deceiving themselves Windows Win Win- dows that are fragmentary or or overcrowd overcrowded overcrowded over over- vin-I vin crowd crowded d or or have divided interest make mak a weak appeal ppe l. l To be successful successful success success- ful a good w window must be concentrated concen concen- trat d must be harmonious must be understood readily must be impressive impress impress- ive lye must be full of suggestion and must address itself to human understanding under under- standing Business that is lacking iV Ip I these respects will be superseded by I others who study advancing conditions condi condi- I O Our r observations showed that there were three distinct distin t p points of view among those comp competing ting 1 1 whose Those who displayed as much muchas as possible al all articles nationally advertised advertised ad ad- in their particular line I ad-I 2 2 Those who tried to show only I one article and promote its sale by featuring it 3 3 Those who vho tried to give prominence prominence prominence nence to the newspaper per campaign In reaching o our r decision we passed our our individual judgment nt on the following following fol fol- fol lowing points and then averaged d the scores H 4 T. T Concentration or center of infer inter In in- in ter fer terest ferst st On n soine some particular object ca' ca caused cased sed by movement line color light arrangement order design etc 2 2 Attractiveness or causing people people peo peo- I pIe to see in which Interest is created created created creat creat- ed by appeal to understanding reminding reminding re reminding re- re minding people of their needs or or by contrivances of various sorts that cause people to look 3 3 Truth or information introducing IntroducIng ing the tho goods by showing their value giving information revealing the I Identity or quality or contents makIng makIng making mak mak- ing the beholder acquainted with the product 4 Suggestion or seasonableness by intimating a real need and causing people to consider pr r think about the articles 6 5 6 Impression or causing people t Continued on pa page e 2 2 I I I 1 j i I i AWARDS ARE MADE MADEi I I i I Continued from page paJe 1 7 i j renumber remember or reflect to to decide and i j pf perhaps to buy bur I We commend for your consideration tion the following OBrien O'Brien h had d the best Individual i ual lal window advertising Re Redfern fern cor con sets The New Stand Standard rd market 55 East Third South had a splendid display The Modern Modem J Furniture company had hada a beautiful window of ot furniture 0 Divnes Jewelery had a beautiful window C. C R. R Savage and Salt Lake Photo Supply had creditable windows Department stores First First Z C. C M. M I. I for general display display dis dis- play special mention Ke th Keth best window Auerbach Drugs First W. First W. W H. H Dayton Second South and State Slate streets special mention Fra Druehl Franken Druehl-Franken len ken Schramm-Johnson Schramm well WE'll studied and well planned worth m more chr than hr passing notice Groceries r c First FIrst T. T. T H. H Nott lott 46 East First South Routh special mention Consolidated Grocery East Broad Broadway ay Lucas 7 1 East Second South fouth Mens Men's clothing First Gardner First Gardner Adams special mention Mullett Kelly Webster Webster- Wi Wise Sf 1 Cigars S 6 I 6 Jake ke company Shoes Shoes' First Over Walk Walk Over special mention Butler Vincent Shoes Music l First Daynes Beebe Daynes-Beebe Daynes special mention mention mention men men- tion Consolidated Music company very creditable display Autos First Mountain Inter Mountain Inter pan pany Fourth South Miscellaneous First First First-Callaway Callaway Hoock Francis Rock Rockwood wood Pottery special mention I the tho New Standard Market Marlet 55 T Third hi rd South T East r T Third hi rd South T Daynes Jewelery Ia 1 May we suggest that in future competitions competitions competitions com com- petitions additional prizes be given for tor meats jewelry furniture hardware hardware hard hard- ware photo supplies shoes and building build build- ing materials If JC it meets your approval we e re respectfully respectfully re- re reI I recommend that Keith- Keith OBrien O'Brien be given a special prize or I special mention Respectfully submitted GEO CEO STEINER MRS ms OLIVE IIA HAVENS VENS J. J LEO FAIRBANKS Committee Arrangements have been made to print next week pictures of or some of or orthe the most attractive displays |