Show DANGER bAER SEEN IN USE OF CHEAP OILS Motor Mercantile Manager Manager Manager Mana Mana- ger Says Good Lubricants Lubricants cants in Demand On On the eve e of his departure fo foan toran for tor foran an extended automobile tit trip throughout Idaho an and Yellowstone A A. A D D. Io rullen president an and general manager of or tho the Motor Moto Mercantile company compan- urged th the Importance nc of ot an optimistic tlC outlook outlook out out- look Jook on conditions surrounding the automotive ti e acre acce accessory sor sort business When I r say say y that positively cb n no p good results from a pessimistic pessimist attitude with reference to th the business conditions which confront us and our associates you ou may set It n. down that thai I 1 am not simply y talking to keep up courage W We t find that In spite of 01 the strains strained financial c condition which obtains obtain g nt at present there thre are nrc outstanding Indications of 01 a a. substantial return to the normal and that too at a reasonably early carly dale date I have ha coun counseled our our entire sales person person- net nel aa as n. well as our officers an and d workers in the plant proper about th the importance of ot maintaining a an optimistic attitude and have havo observed ob- ob served cd with plea pleasure tho the de degree ec 1 in which we wo are Me helped thereby I Z I Intend dm rn ing the tho next to ten days day to combine with a business business' trip throughout Idaho and Wyoming Wyo Wyo- ming a vacation which will take t. our party part Into the Yellowstone stone and Northwest While in Idaho I Ishall Aha shall visit the many friends of 01 tho the firm and at the same samo mt time tune endeavor en endeavor en- en deavor or to make a n. rather general survey of 01 th the business outlook as revealed d by crop conditions and other factors We have been doing dolnE euch such a phenomenal business In to Motul and the tho wen welt known lubricants cants throughout our Idaho district distrIct district dis dis- that I have ha desired for tor a t. t longtime long lone longtime time to go 10 up there and get et In touch with the tra trade e. e It has been beena a a. source of ot great s gratification tome to tome tome me to observe how discriminating automobile driven as well as lS users of 01 trucks an and tractors are I becoming in the of 01 their lubricants This of or course is only nl a natural step in the Increasing tn ing use of ot motor transportation At first practically any oil was considered a good lubricant and It WAS 19 not until auto drivers became experienced judges of ot oils that the better grades came to be n de demand do- do mand It Is now evident e according accord accord- tag InS to assurances which are arc forthcoming forth l orthe orth- orth e coming from practically all parts t of our territory that discrimination tion In the use uso of oils is thoroughly thorough thorough- I ly Justified Cheap oil simply will not hold up under the strain of oC vigorous use It Is naturally ver very gratifying for us to observe C that Along with this increased appreciation of ot the value of good lubricants cants pur our well en known Motul oil for engines and for tor transmission trans- trans mission and differential differentia are ro increasing in In- In creasing their sales surely sure sure- and steadily throughout the entire dis dis- l- l |