Show SHARMAN CANT CAN'T SEE POSSIBILITY OF PRICE CUT W- W Wages ages and Materials Up Freight Rates Advanced No Reduction Seen In the past few rew months newspapers have published man many stories regarding a general lowering of prices and examples of ot department storo store discount sales Ils Il's have ha been used 1 freely to back ck up their arguments ments sa says s 's sred Fred red Sharman m manager r of ot the Shannon Sharman Automobile company dealers dealers dealers deal deal- ers and distributors I locally y for tor the Cad CI 11 lac and lac and Oakland automobiles But aside from furnishing interesting reading this hll publicity has had no effect on tho the actual cost of ot material and anti labor However It has in many instances led the prospective pros pros- bUY buyer r to believe bellevo that tho the price of ot automobiles would soon bo be lowered This is certainly an nn erroneous belief and should bo be corr corrected in the mind of or tho the I prospective automobile purchaser An Impartial view of the matter falls tall to reveal renal any reason for or holding out hope of ot lowered prices since costs coats aro are still sun moun mounting linE From the testimony of ot twenty-one twenty leading automobile tur recently taken b by Automobile Top Top- Ics It is indicated d unmistakably that no reduction o of prices is regarded a aa as possible possible pos pos- sible now or in the the- near future This consensus of ot opinion sets seta at rest the thin suggestion that prices might be bo reduced re reduced reduced re- re as ns a result or of Isolated examples of ot long expected softening of oC prices on raw materials which lad had resulted in n scattered scatter scattered scat scat- ter d reductions on parts and on sub- sub assemblies s. The Tho prospective purchaser r will bo interested in the tho summary made by Automobile Topics after gathering the tho testimony from loading automobile manufacturers manufacturers manufacturers manu manu- last month All indications gathered from that portion of or the trade which could be reached quickly fall tall to bring out a single single sin sin- gle caso case where th there re is a leaning toward reductions On the contrary th there re Is tremendous weight of or opinion against the po possibility of or such a movement ment tIn In the tho first instance as nearly every even answer to Automobile Topics points out material and labor ore arc tho controlling factors Until these shall hall have been en reduced re reduced reduced re- re there can be no reduction in the finished product However tr the tho price of or ofa ofa ora a minor part may fluctuate slightly Steel It Is 18 pointed d out cannot be r reduced until a freer movement of or the railroads s shall shan make possible an Increased p production pro production pro pro- and shipment of It It increasing the supply of or It on the market Nor or can wages of or which the tho auto auto- automobile automobile mobile industry is a a. liberal payer be reduced re re- re duc d. d With the present generally unsettled unsettled unset unset- unsettled condition of transportation and cr credits credits cred cred- d- d its cutting into Inlo production an and in increasing Increasing In- In creasing overhead o costs it Is more likely say some of ot the answers that prices will will 11 go co farther up before the they can be ex expected ex d to come down In any general and permanent wa way An added thought which occurs to some lome Is the lack of or basis for analogy between automobile prices and those of oC oth other r merchandise In lines Unes which have havo be been n overstocked and overpriced the general general gen gen- eral public has haa noticed a a. wave of ot 1 liquidation liquidation qua dation during recent weeks this taking the live form of or s sweeping reductions to re remove remove re- re move the goods eds But Hut automobiles are not overstocked overstock overstocked d Automobile are not overpriced over over- priced The manufacturer who ho would take it t upon himself to reduce his prices without a sound r reason for it In his lowered lowered low low- ered costs would bring upon himself a large larse responsibility Those who are aro waiting for tor price reductions re reductions re re- before purchasing cars are ad advised ad- ad therefore that their expectations will probably be bo in 11 vain concludes Mr Mt Sharman |