Show PA PASSENGER CARl CAR 0 I ABl IN BUSINESS If Associated Advertising Clubs in at Indianapolis Indianapolis Indianapolis Indian- Indian apolis So Res Resolves lve Passenger cars are an 1 indispensable asset to modern business and will be merchandised with nith this appeal ac according RC- RC cording to action taken at the erase close of ot the Associated Advertising dver laing Clubs of ot the World convention In rn n Indianapolis oils olis recently THE RESOLUTIONS The convention resolution on this subject showed ahod that the important sales sates of the p. 8 passenger enger car today areto are areto I to tho the farmer the doctor the J sales eases salesman ls-j ls man and others otherl using the automobile t as economical transportation business Th The business market for tor the passenger car Is capable of great and advertisers are urged to make I their copy appeal primarily t to Jm ho homan man who ho will use his car as a 1 definite asset in tn his business as all well 8 as for tor I recreation The resolution reads reads' I Whereas Th The automobile has hAIl come como to be an essential part t athe rf a f the active life Ufe and progress of ot the American people and an nn Ir In In- dispensable adjunct to 10 the business life Ute of oC the farmer the doctor the traveling salesman and to commerce com com- cc commerce mI m- m I merce generally generall gen rallY and Whereas The automotive industry In Industry In- In in America no now stands first among our finished products and Whereas The need for tor emphasizing emphasizing sizing the economic usefulness of the passenger car as the modern I I means of oC tran transportation and for tor advocating its use on that basis bails Is ls apparent since we are aree faced In America with A possible ah short age Jf of goods and credits which will wm make greater econom in business necessary therefore be It Resolved That advertising ad meraIn mere men In their merchandising r e I relating to automotive products be bt tod to 10 the utility of or th the passengers passenger rj car ear and to appeal APpeAl appeal ap AP- ap- ap peal cal particularly a 1 to thos thoe buyer buver oho who ho will will UM use the the automobile as as s au an n efficient asset In the nations nation's ec eco economic life liCe MERCHANDISING POSSIBILITIES The advertiser to is like the sk ner of ot a catboat Mid said John C Long Lone of ot the National Automobile of t commerce speaking peaking at th the executive te board session Ildon of ot the convention on modern modem merchandising possibilities of t the passenger car oar lie He It mU must trim his hS II sails to the current winds Inci Not ot Ir in a spirit of ot Insincerity but that he may progress lt In In II tin line A with wilh f f K mAd modern modem to forces forces- I I progress lt In In II tin line A with wilh f f K mAd modern modem to forces forces- the present trade breeze brasses are directing us In productive channels I. I We know that farmers own carsWe carsWe cars earll We know that doctors ilL use automobiles We Ire know that comp u comp ts traveling salesmen ale men hundreds of ot s sot of ot business are using the pas pan n-er n er car cat as a. an transportation unit But ut we ha ift told t. t th the public much about It Weve W. W talked in hi r ur ur copy cop about class 1 I. I leisure And mrva- mrva a aLion Lion Uon which was we in la keeping with tbd 1 he early days day of nr the business an and still cull has bas a appeal But Dut productivity Is la the tb ne new wb wath word The business which hleb an ean show ow owIta Its Ita value arue to to the tb community is IA the IN which will prosper l Let t t at ita get t l la tp step with the Ule spirit end and nd reads r ds of at the nation and merchandise Use thep the p D W car ear to to- buyers re w who hb will seIL u se e eIt It IL as 1 an en n economic asset |