Show AD MEN TEA TEAr r HONESTY SA SAY EXPERT J. J S. S Knox Head of E Efficiency School A dress dresses s. s Local Club That some omo men always lot hot the thel their dices stand in the way ay of oC their ther was ono one of the pointed pinte ob of an nn instructive address afternoon by 1 J. J S. S Knox Knot of md the school of salesmanship an and an buer I at Des Del Moines Maine la Ia I members r of or tho the Salt Lake Lako lAke Adv club The occasion was WW the Hie rellar- rellar ly Iy meeting of that tha h it the Commercial club I Mr Knox discussed various phi ph the advertising poC profession and a raa mid m Inte Interesting comparison comparison- of ot tho the ad manaRT r and the tile sales manager it S Speaking of or the tho the advertising ad tendency to ur uplift lr It df lf Mr Ir dr l Tho The ad advertising mon men of the tho i uj States loire Ilae done don more Incite In th latti to establish bUsh honesty as ns a I than all itil Al the preachers In lh tha U t States Stairs combined combine In tho tIle last ten yc An advertising manager mu must 1 many rc respects bo be a bigger man mUll pales Ies raa manager m. m A sales r riot not necessarily rl n need cc to to- 4 drS lug Ing but know IlS on an advertising Isman e salesmanship aj An advertising man will willa er never b a big export In hi Ills his hil line lne until be e bec an expert expert business m n n. n A part or of business I IK is to 1 l nn and Having made a n study features tur I would unhesitatingly yi 11 the greatest test weakness In iii the world Is la Imitation That U is- I di dl due t to lack hack of ot orl originality The ad Tile ad Than man an t other kind of man has lias his u a Ikc narrow While 1 am a great n b bloe llo the tho educational course coure e prepared fur furad ad man I must eny n it i does not go 0 enough I. I In Iii order to be a big success in t tu world an ad ad man tn mu must t know kno psychology Y of ot advertising and th thel 11 an of at salesmanship He must mud know and understand theoretical pc on Ol ogy He must be a n student of or 1 sociology of or political economy of t is factoring an anti and of business 8 organization Q management management There are four tour ff causes Buses of or In the tile business wor i fiure day failure to think right al talk right failure to write right n ant ure to understand human nature One of ot tho the greatest w the mercantile world worl today toay Is the thel of ot operation co-operation COOperton between the tile ad inca man manthe the sales department department The ad man mn be very ery cr capable he lie may bring th tl of or people Into the store but thel force of or the average e retail store Ii Is trained d to take care are of these The time Is comma in retail bua bt when whon as much TOUCh thought will 11 be he do taking care caro of or the business he comes Into Int the store na ns Is now d dM to securing it i. i TIle The time la is the retail business 1 when each tach tor stor devote a part of ot Its time each i d deach each wEek to specifically training force This Thi Is i the greatest wea e the retail business of or toda today T Tl Tb thing m may bo hi said eaid of ot many organizations t Mr Knox Kox Impressed upon his I that hI his experience had taught taught hi hia hita hit hi a I narrow man ha lute hates R to be 4 cause It t strikes at his hi vanity aad dice A broad minded minde ma man man wayt predates criticism If J It I gives J es hinis point of or view or a a bot better r method Oi o Ing things he said Mr Knox's Knox ad 14 0 today was wa received receive with prolonged and practically every ever the club present expressed hs his Inte It of being present at the lecture leture t given chen by Mr Mi- Ir Knox at 8 S o'clock to tt at the Commercial club Mr K K subject tonight wilt will wi be Co Co A and Selling The 1 J JwJ leC Will wJ be given unde under tho the Joint aus a. a of ot the Salt Sal Lake TAke Advertising club cub the tue Manufacturers Manufacturers' Association of OV OVAn An Interesting and ond Instructive tal tl Courtesy was given by Mr r. r Knox nl night ht before the employees of ot 38 K O'Brien's store Mr Knox pointed the value of or courtesy and ho how by personal application each I Iber D ber bel of ot a n sales lales force fore could boost iha ness of 01 the tho establishment at or she he O was a te employed Mr l. l Knox pre pressed ed upon the minds of ot bJ his h. h ud that the Keith OBrien company li litho J. J tho tile real ral boss OS of ot the store tore but hH the patrons were Mr Knox Knot ma madeep md deep Impression on his hl audience an and enthusiastically applauded |