Show Service Forms Keynote In Business Conducted At dig Big Pioneer Store Educational Work Among Assures Satisfaction for Customers Upon Which Walker Company Has Risen It Is so something to do a a. largo large vol volume volume vol- vol 01 ume of ot business In any line Une but to todo todo todo do It well and thoroughly and to educate and ad advance those who help you jou to accomplish this feat leat Is admirable Walker Brothers' Brothers Dry Goods company Is doing systematic eys- eys educational work for its and in undertaking this it was necessary to procure someone someone some some- one who knew how to do this and Walkers Walker's knew the place to go Fifteen Fifteen Fir teen years ago Mrs Lucinda W. W Prince established in Boston a private private vate school Education for Store Storo Service she called It And from Continued on page 3 3 SERVICE FORMS I Continued from page 1 that beginning throughout the United States Canada and England are graduates from her school aidIng aiding aiding aid- aid Ing business through education Miss 1 Nellie NelIle Morris M M. L S. S for S.-for for Simmons Simmons Simmons Sim Sim- mons college Boston loston confers the Master of Science degree upon Prince school graduates was graduates was se selected selected selected se- se by Walker alker Brothers to do their educational al work One needs meet Miss Morris but once to know why she gets results with her girls women and men Her own unbounded un up- bounded enthusiasm and charming personality make It possible for her to put over her educational work In sugar coated but firmly worth while fashion To be a graduate graduate graduate grad grad- from the Prince school which Miss Morris Is is one must have a a. college diploma with teaching experience ex experience experience ex- ex and the course of one year Includes salesmanship textiles color and design economics sociology sociology sociology ogy psychology and the history of ot manufacture of all kinds of ot merchandise merchandise merchandise mer mer- chandise and only forty five tort tort- ve students students stu stu- dents are arc accepted yearly for the purpose of personal attention With this foundation Miss Morris undertakes under under- takes to instruct ct the n new w in pride in the firm which employs them an old established and table tablA firm With this firmly fixed I In t n fit tb the Ideals of of the management are instilled I First of all service of the best sort to give to the inquirer of the time of day or purchaser of a paper of pins the same service one would give the customer who spent the most Politeness of manner correctness correctness correctness cor cor- cor- cor of address and trimness trimness' of appearance In keeping with their means are impressed upon the em em- ploy together with studying their customer not merely to make the sale but t to sell customers some- some Ung ting fitted to their needs and ami tastes This educational work is Invaluable in alu able to a store lo and all large stores throughout the United States are Instituting this department Walkers Walker's Walkers Walker's talkers talker's Walk talk ers er's have given en demonstrations of ot salesmanship to the classes along these lines at the University of ot Utah and weekly MISs Us's Morris conducts conducts con- con ducts demonstrations in the thearl various various vari vari- arlous ous departments for the benefit of the which arc are participated participated participated in by the department managers managers managers man man- agers buyers and general manager and helpful h criticism Is given at these demonstrations Individual help is given the on the job in the different departments by Miss lIss Morris Morris- whose vcr very enthusiasm enthusiasm enthusiasm makes the take pride In the work and the results of this new venture by Walker Valker Brothers are to be found in the tho favorable comments by customers upon the efficient and courteous service of tha the store |