| Show 1 UR I UNDERSELLING POLICY YOU T THE HE SMARTEST ASTER FASHIONS AT BIG SAVI e ENABLING LING YOU YouN TO TOi I i 1 N 1 t- t 1 I f. f or r TERRIFIC SAVING SA VING ON EVERY PURCHASE GUARANTEED i There ere is no sacrifice o of style a or quality at t DARLING 0 on only 1 f v t 1 H J the e satisfaction n o of of- buying the same me garments for or much ass ess es J No o its it's s not a miracle a but of f the a direct t r result e su f o of our ur und un under underselling er- er H x selling In policy o Ic w which Ic presents present resents Salt a Lakes Lake's s largest a f se selections actions s o of i t ti t 1 i f wonderful on e u fashions as Ions for or muc much less than an you ou ever believed a lave j possible J I. I a i w OPEN FRIDAY FRIDA Y NIGHT I r 3 j m 1 4 I K fic EASTER VALUES in In Our ft TILL 9 P. P M. M h K I m CHILDRENS CHILDREN'S DEPARTMENT t Not only Salt Lakes Lake's largest selections but NEW EW S STYLE T E HITS HIT S the greatest values in inthe the city Ir J GIRLS GIRL'S GI R LIS WOOL ALL A L WO L 0 L Y 4 f r r EASTER COATS at f a big saving a af at t a 0 aBig S- S Big SS 9 S Saving y I 1 7 A r P. P L 90 4 J f I Ii I 70 7 0 i 2 lj l f I L i 4 r 4 7 J i i m 1 I t Il r T I e et 1 f I It 7 r. r 1 t M ift J I i e a I I DARLINGS DARLING'S new styles two of 0 manY ninny pIce pie pie- N C J 1 0 i. i 3 i in In luxurious all all wool wool 1 plaids solids lcd t q f DARLINGS DARLING 5 p puts ts a thrifty price on these i r i and anCl 1 checks fitted boxy and flared style high-style bolero dresses fashioned of i j styles Full rayon linings Siz Sizes s 7 to 0 14 in ind frost point frost point an and d rayon faille fabrics The Easter colors coors J. J J. J 1 rayon faille style sketched has a smart f f. scalloped packet jacket and and both styles style's h I pictured here are actual actually in in our stock other adorable for Many many styles o j t ji r f Easter at only 4 a J 4 e c 1 j. I 5 JUNIORS JUNIORS' A MISSES MISSES' t ti at SIZES jY p 5 j t t I J BONNETS T 17 At Price Made Possible VI a 1 by k 9 I Our Sell Less Policy 0 1 7 J t l I I I r GIRLIS' GIRLIS GIBSON GIBBON GIRLS' GIRLS TAFFETA Look J BOYS BOYS' 8 26 c A JT 1 D DRESSES RES C E 3 C S D C E E E D Daf 5 C D DRESSES R ES E'S 5 E 5 WASH WAS H. H SUITS S U 1 T S t ii at af a bi big ig savin saYing saving at a big Ig bl savin saving at of a bi big ig savin saying saving f oi I f 8 88 8 Value trilling values like likel these beautiful r flower hats are 3 3 77 5 70 0 1 1 F id g flood news s to the women of Salt Lake City Dress u up the little fellows I In h us roses set off with soft Ceilings g s and rich Gingham checked dresses in m red Popular u Gibson Girl n white mannish two piece piece e cotton coHon wash b one ni distinguish the two styles sketched Many 1 I blue or green with white aye aye- rayon taffeta blouse and full suit suits Contrasting colors 4 1 others at this low price rice made possible b by our r let trims 6 36 7 6 7 z d. d ballerina a skirt in In navy 7 38 8 g E policy 0 7 ri j I 3 a f c rr r BOYS BOY'S SWEA SWEATERS B BOYS BOYS' YS' YS SPORT SHIRTS at af a Big Saving af pI a Big Saying Saving 9 LI Le-ather Le BAGS All wool slipover sweaters ve In A Well tailored cotton shirts C 69 wanted S Spring P ran g colors 3 to 12 1 1 Pr Prints t so solid lid co colors I au 3 t to o. o 8 8 You save savel c 0 J at a big r saving I i 3 t r 1 t t t It Its It's that new almost s genuine unbelievable leather able abler CORDUROY C 0 R- R RD D U R 0 Y P PANTS A N T 5 G GIRLS GIRLS' IR L s' s I. I DRESSES D R E 5 S ES E'S ESt I t as ba bags g s ca can n b be e bought for so soli B at af a Bi Big S' S Saving C 77 77 li little But DARLINGS DARLING'S u underselling un un- at af a Big Sig Saving g pol policy icy makes Boys' Boys rayon corduroy sturdy g Attractive cotton dresses in in n m this value triumph possible well made Wonderful values 49 ruffled d tucked ed styles Solids 1 c rN Top op handle andle punier styles 6 to 16 prints and 7 to 14 L i and Values fH t k |
