Salt Lake Telegram | 1939-08-21 | Page 5 | Magazine Charged with False Claims

MAGAZINE CHARGED CHARRED WITH FALSE CLAIMS WASHINGTON Aug 20 UP UP- UP The federal trade commission today today today to to- day issued a complaint against Hearst Magazines Inc charging that one of Its publications Good Housekeeping makes false claims and misleading guarantees concerning concerning concerning con con- products advertised in its pages Focal point of the complaint was Good Housekeeping's statement throughout its advertising pages in each issue Every product guaranteed guaranteed guaranteed guar guar- as advertised See advertised See page 6 The complaint said the statement on page 6 was printed in much smaller type as follows This is your guaranty If you purchase any product advertised in this is issue issue issue is- is sue of Good Housekeeping within one fine year from its date and find the product unsatisfactory we will carefully investigate yourt your complaint complaint complaint com com- t plaint and if the product is is defective defective defective de de- de- de it will be replaced or your money refunded The complaint declared that because because because be be- cause of the statement on page 6 in truth and in fact the so-called so guaranty is actually limited by its terms to a mere warranty of the physical construction or chemical composition of the product itself with an agreement to replace or refund if after complaint Good Housekeeping deems such product defective NEW YORK Aug 21 UP- UP UP Richard E E. Berlin of Hearst Magazines Magazines Magazines Maga Maga- Inc said Friday his organization organization organization had proof that the sources of many complaints against Good Housekeeping magazine other publications publications publications pub pub- and advertisers was an attempt to destroy the independence ence of the American press