Salt Lake Telegram | 1935-09-12 | Page 6 | Women's Fancy is Ruling Force in Movie Output

L 3 Women's W Women I 9 Fancy t men s S' s Ruling i is Force Jh lh Movie Output fk 1 p i By FLICKER FAN CA l Moti Motion n pictures picture are made ade for far women wo- wo voI I men Jack Warner Varner producer asIn as- as I In Iii tho first place Mr Warner r explains women make up 60 per percent c cent nt of ot our OUI audiences In the tha second sec nc- eec eec- ond n 1 place they accompany accompany two- two thirds of tho men to the theater r r In n t the e third third place women genera generally ly f elect the tho entertainment Some films that receive receive- the finet fin fin- cst et critical 1 acclaim lm are bo box office failures because they fail tail to thrill women producers report For that i euon reason heart appeal and romance count most mt In pictures Popularity of gangster and G fiG men pictures i is regarded as due to the thrills they provide women omen Women love excitement and these pictures have given them the tort lort of thrill that they as women can get only in the tho theater or on the screen Mr Warner believes In In the th same way the Cinderella theme themo never falls fails Persons Parsons in all Walks of life love Jove to zee see the heroine come out of poverty into riches Any picture de dealing with birth of If efa baby or d death ath of a person appeals ap ap- ap- ap peals eaIs to the feminine element of at the audience When U we choose star material we e. e always want someone someone who appeals appeals ap ap- ap- ap peals peale to wo women en For example FredrIc Fredrio Fred- Fred rio rIc March appears as u the ideal lover Herbert Herbut Marshall as the ideal loser Even female stars must be ones that women omen will emulate and ad admire Charles the original Show Boat captain will make inake pictures for Twentieth Cen Ceil tury-Fox tury this fall fan and winter He Heh Heh h has been a popular figure in the New ew York th theater ater f for r years Laughs come com high in Hollywood Jack Bennys Benny's gagman gets get 1000 a I week for tor his AI AI Al Jolson's gagman get gets 75 a Week fleek eek and tries trici equally Ily hard to be funny on that Titles for new pictures sound like A railroad oad conductor calling stations Hollywood producers remarked Thursday Among the titles tItIe are Yellow Yellow- tone atone Palm Springs Coronado and San Francisco Apparently the charm of places has hit the tho screen since censors censor ban banned ed the charm of at sex lex i Add latest Hollywood expression The rho ho palaver is fInI finished hed