Salt Lake Telegram | 1934-01-25 | Page 4 | Good Investment

1 GOOD GOOn INVESTMENT j SPEND PEND In the Promote S Salt lt Lake J drive to start February 5 is particularly In these times a sound investment ment C Campaign Cam Cain m. m offices were opened Monday at the the chamber of commerce to get organization rn mat matters at t under way The project includes a natio nation nationwide na na- na- na tio tion wide tion-wide wide advertising ng campaign to tell teU about Salt Lake its attractions attractions' and opportunities It tiu Jt will also finance the operation of tourist bw bu M Points t i f. t cards which every resident and visitor within the gates on Pioneer day nj July 24 will enjoy is the tho 1934 production of Covered Wagon days The Tho fame of Utah and Salt Lake was carried carried car car- ned ried to every cit city village and hamlet in civilization civil civili during the past civic advertising campaigns cam cam cam- The returns were handsome dividends on the mOney spent It was a logical thing to suspend this activity during the past few years as as' a public undertaking but this region should feel ind indebted to the railroads and other private interests which continued to spread the word about Utah's scenic attractions resources resources re rc re- re sources climate and other advantages even though they were in promotion of their busi busi- ness It has kept Salt Lake and Utah on the travelers traveler's mind T The e certain signs sign's of oncoming recovery tobe to tobe tobe be read in gains already recorded should spur minded civic citi citizens ens to realize the high importance importance importance im im- im- im of this campaign When business and industry get back on a sane Bane normal pleasure pleasure plea plea- sure travel will bring countless thousands through this state if we tell them in advance what we have to offer Thousands who now dwell elsewhere will bo be seeking new ew business opportunities and new homes They should know Utah's story before they start making up their minds where they want to go The Promote Pro mote Salt Lake enterprise is undertaken to do this job It should enlist the enthusiasm of everyone who believes beHaves that This is the place