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I JOHNSON URGES I INDUSTRIES INDUSTRIES' INDUSTRIES AID ID IDi l I i Coordination ion of Expansion Efforts Explained to Business Leaders i-i i in 0 Dr Press Prell l t WASHINGTON Oct 5 5 Hugh Hugh S. S Johnson directed the power of N R A A's influence today toward a a buy now campaign to speed peed the circulation of money and credit He addressed manufacturers and advertisers throughout the country noting the end of or the flat fiat wallet era and urging full cooperation in the now Is the time to bu buy drive set to start Monday Johnsons Johnson's move to credit Increase velocity was intended chiefly to help stry meet N NA's NAs it As A's higher pay pay- atolls i but it blended smoothly with President Roosevelt's determined ef efforts ef- ef forts to expand credit and boost farm I e-I I rI COORDINATE OO EFFORT Further it coincided with the coming com corn ing to Washington of ef Henry the Bowery Savings bank of New York who is expected to coordinate co co- ordinate the entire credit expansion Another step with the tho same soune aim was the governments government's request for bids Jin n tons of steel rails ralls for 47 The public works Admin Admin- will lend the thc or or more inore buying price to the carriers United States Bethlehem and In In- land Jand Steel and the Colorado Fuel and andIron Iron company were the concerns ad- ad requests for prices Later a 8 a number of companies will bid on tons of ot fastenings Johnson expected back in his office of of- fice ice soon to direct personally the buyIng buy- buy j Ing g campaign and reorganize his his' administration administration ad- ad ministration for enforcement work cited to the statistical evidence that new purchasing power Jias has been beers created In recent months to i- He said August factory employment Was vas up 24 per cent over August 1932 1032 sand Land payrolls 40 per cent while July farm prices showed a 33 per cent boost t. t In view of these developments Johnson said we believe that the opportune moment is 15 at hand for J American industry to bend every ef- ef e- e toward increased sales I P 0 Two courses of action are essential They are First give ive the public attractive up to date merchandise fairly priced and sec see end aggressively promote your our products prod- prod to the public I l |