Show Lets Let's Start Over Again By V ASH VASH YOUNG TilE THE DEPRESSION SPIRIT I If II you ou have been to Ringling's tingling's circus circus cir cir- cir cir- cus CL'S within the past few few years you must recall those savages black people from Africa who for some lome crazy reason stretch h their lower lower low low- er Cr lips until they are as s big as pancakes pan pan- cakes These huge lips stick sUck almost str straight out in front of the mouth This distinguishes them from the lower ower lips IS of a great many business businessmen men which hang down until there is danger of their o owners ers stepping on them I have hav seen a few tew bankers with expressions so sad that any de depositor depositor depositor de- de would have been justified after taking one look in withdrawing his money and running with it I heard an executive say ay to one of his assistants who had come in with a anew nevI new plan t to arouse customers that he might try It or not as he chose said aid the It will not do any good executive but neither will willit it cost anything If It it will make you happier happier happier hap hap- pier try it As for me I think we weare weare weare are sunk and that the country is An An advertising agent came to me mc meone meone one day and asked if I 1 knew where he might find a good client to said aid Im about give up tip hope he Unless I 1 find a new new client soon Ill I'll begin asking asking about about the best breadIe breadline bread bread- line Ie If It you feel that way about it I 1 Isaid Isaid said nid Ill Til not only hunt a client for you but Ill but Ill I'll guarantee to find one one- Lead Leid me on Tell me first what Is your procedure procedure dure when you land a a. new client Why I I analyze his business business- study the nature of his existing and potential potential potential poten poten- customers find out his strong points his weak ones study his sueI suc- suc I I competitors you competitors you know all aU Then I show him that dof kind of thing how to put up a real fight light for lor business busi busi- ness ness- a 0 Fine said I. I And heres here's the name name and address of ot the best client best client you ever ever had bad W HIS BIB OWN BEST CLIENT I II I handed him a slip sUp of paper Say what's the big id idea a You have given m me memy my Tny own name nama and address Yes I said and andI I I did it beca because se tb that thit t is the the able most valuable client you youcan youcan can have at this particular time Go ahead and analyze your own affairs study the nature of your own customers custom custom- ers and unit potential customers find out your strong points your youx weak ones study dy your successful ul competitors competitors- I you know all that kind of thing Then put up a real fight for business This I talk about giving up is the bunk Its It's Scared to death Either that or smothering in doleful thoughts That's what has been the been the trouble And scared of what hat Grieving about what The loss Joss of money mone and some ome of the things I money will buy Men are are not afraid to die when there is I a great emergency emergency emer emer- f gency calling for tor the supreme t lice fice I X once knew a a. man who had run away from business obligations he could not at the moment cope with He was in no disgrace Everybody Everybody Every Every- I body was vas on his side but he could 1 I not stand the thought of going broke so go he sought sanctuary in some rather I remote mountains I 1 One day as he e stood on the shore of a lake he hc saw a canoe upset fa far fart farI t I out from shore and the man who had hadI 1 been in the canoe seemed to be sink sink- I ing ins In In an instant this scared bus busi- busi 1 ness fleas man had taken off oU his clothes anc and I dived into the cold water Strongly he swam out toward a stranger tranger in trouble risking his life eagerly fo for tor the water was bad bad that day y both cold cole and rough The rescue was made anc and the r rescuer seemed to think nothinG I of it Yet ho be was was' afraid of of losing money The mind is capable of torn iome extraordinary paradoxes GOOD FROM THE DEPRESSION We are facing today nothing more mor I than an au economic emergency n y a ba baone bad badI badone I one Ill I'll admit but it cannot destro destroy us w. Death rates actually have decreased decreased dc de- de- de creased since the coming of hardI hard har I I times Divorce rates also have dc de- dc- dc creased There has be been n a fine spoof spirIt I of mutual sacrifice e and mutual asi assistance as as- i which has br brought together estranged couple these e pas past pastI i I- I t L y few ew years Thousands of men nen have become acquainted with their own children It looks to me therefore as asif if there is some good in all this mess we are in Still millions go around with sagging lips sagging hopes sagging sagging sag- sag ging ing courage The human race race race-is is not going to fail all 1 of a sudden It has stood up under worse conditions than these and in inic inthe inthe the ic days where there was less knowledge knowl- knowl edge dge Civilization thousands of years ears earsin in the making cannot be unmade in ina ina a decade Our national spirit which means the aggregate of our individual spirits pints is not going to turn craven I overnight and permit disaster Certainly I 1 do not intend to invite any disaster to befall me I dont don't like it It and nd Im I'm going to fight it off oU Nobody kes it but but it it does seem at times as asif asif asif if some were not trying to fight it off oU ff How are you feeling I asked a manu manufacturer Terrible he answered Simply terrible wrong your wife sick No Been sentenced to jail Oh stop slop it m he said You kno know what's wrong as well as I do There has las never been any such situation as as this before Take Tak a vacation I 1 suggested and read ead your history It might do you some good It cant can't very well do you ou any harm Maybe you are right he admitted Anyway Id I'd like to read something that hat is not written in red ink ink- To Be Continued Tuesday S Copyright 1933 1033 by Vash Young Published by arrangement with the Babbs m. m company |