Salt Lake Telegram | 1929-09-23 | Page 7 | Back to Luxury

tf f Back 1 ack to to Luxury I 4 EARS ago when the autom automobile first can came camet e eUl t Ul t i oUt but tit only those who could afford such fr tio as a arnans Jn means ans of sport and anent n nt bought one It was considered a a. luxury then and the makers presented no argument about it I j t It It If wasn't t long ng howe however er before th the necessity necessity sity of owning an n automobile arose First with business and sal salesmen then with private privateS S families the tye auton automobile took an important 1 3 p. p art rt n their heir livelihoods Living be became ban Qi easier families could move out of congested t cities ies' ies became better and life more en eri- 5 5 So keen became this feeling of owning an 3 automobile as as as- all an n. n absolute lute necessity n c that in some families two automobiles s have been acquired p. p I however comes a t turning point I Jt i is is- pointed out by none other than Alfred Sloan Jr ident of General i Pj- Pj president Motors Moors corporation He says y f In the past few few- years year the frend trend in the I motor ca car J industry in this country ha has be been n J ward cars ars involving greatly in increased p per per- r- r il n e power relative t to weight gre greater te size iz and more luxury of appointment or What hat might hight be t f termed rid d a t trend toward foward the lux luxury ry type trpe of transportation This is perfectly natural nat nat- ural lIral in view th f economic position of o ot f i q people as as measured trend jQ their purchasing purchasing- power S SO we v are ret returning to the viewpoint of S life tle P aUtomobile fO as a l luxury xury But it is adif j ferent kind of of luxury It It- is what may may he be S termed t a t luxurious rious n necessity ne fit first Q then n n l luxury xury lii In Europe Sloan points put out eC economic conditions conditio 1 asi as asyet yet d do not warthe warrant war war- war war- r. rant J the people there loo it g u on anything o other her ith than li necessity a a necessity and nd is s tp tf automobiles automobiles' fo for foreign trade is iSan an e y different ent proposition from making Jh Pl ni if for or ourselves 4 i c- c j S A. A