Show I Money AT WO WOES Brief but important lessons in finance fi finance fi fi- nance markets stocks bonds and investments I HAVE SOMETHING T THE TI-E E READER WILL NOTICE V Expert p rt m medical and cx- cx p lerlen 1 legal advice arc art iu UK JUt economIes economic Gol Rood Good d. d nd ether ether- er- er la Is equally I y nn n economy To what hat type ot of Individuals should hould th the advertising a appeal peal be made What type of or appeal Is preferable preferable pre pre- preferable What hat selling pointy points should be stressed r What makes the most lasting impression What media should be employed How Slow should the th advertising be timed These are orly only some of the questions questions questions ques ques- which the prospective advertiser adver adver- User tiser must In or order er to ob obtain obtain ob- ob tam tain the best results from money spent for advertising Some of the questions questions' may be answered only by studies in human psychology and others only by experience ard ex ex- ex The charge for or experienced ad advertising advertising advertising ad- ad advice Is not large large- and andis is usually well worth Its Cost ost In fact tact as a rule it costs the advertiser nothing for maga magazines lnE's make malte a special special ape ape- cial rate rat lo to advertising service or organizations organizations organizations or- or and this small differential differ differ- represents their compensation tion Copyright 1924 Associated Editors Inc me I NEW YORK Oct 20 Old Old Man Ian Gannon never finished d his his' Job i There wasn't time tinie enough So few tew of ol ug Us find time to do the big big- things II we want to do Unless someone claims his body before these lines reach print Old I r Man Gannon will bo be buried In Potte Pot Pot- I te ter's I F For iw i-iw- twenty nty years ears h hp he lived In the same Iame room over o in the Williamsburg Williamsburg Williams Williams- burg section of ot Brooklyn H He al- al al 1 w ways ys paid hl hi his rent although he never worked and seemed to have no source no-source source of or In income ome Day DIY In and day out h he lie sat and read of ot Caesar Alexander leon and other othel heroes of ot the cen cen- tunes rl I When they found l hini deed dead they i found these histories with dog eared pages and marked passages I They found pen and paper but the paper was wai blank Old Man ran Gannon had a a. story to tell but It was left untold He had intended to write THe a a history his his- tory some day but that day never er came m Perhaps here Is no importance In being earnest after aCter all alU all Old Man Gannon we was earnest He wouldn't do the Job unless he could do It well wee I II Maybe Malbe I the Job wasn't as big as he ho thought It was We Ve all so often orten magnify our ideals that they seem eem unreal out of ol reach And if It he had done the tho best he could his body might not now be unclaimed Superstitious New York There is no floor in the Times TIme building numbered 13 In the tho very heart of or New York hard headed men still cling to sentiment and superstition Cosmopolitan r- r NeV rw w York An electioneering wagon informs tho the I that the Italian Victory club Indorses Jphn J J. Boylan In five live s haberdasheries es along I II I tieL Eighth avenue not one bow V tie displayed except the kind that sn on with a rubber band hand The w I ti tie learnt learned to side nabob hasn't yet hi his o own n. n I She worked in a beauty parlor n Times Square She shampooed the tt i and wAS wt hair of many actresses un girl of ot known b by them as a A. Ott disposition cheerful usually wi with engagement made she Friday t O several customers for C Con padded Saturday she was in 1 a a. Wards Ward's Island on ruthl HAM sS s How swiftly suddenly fate strikes JAMES 1 A ES W. W D |