Show I f Beautiful New Keeley Stoie to toBe Be Formally Opened to S Salt lt Lake Public I afy ry f t i. i 14 i i t Yi s. s r A e 3 ix i nr a Ilu aD 1 14 1 a r y Y 2 t I tit 2 S Ai 1 k r s t l lI I I On Thursday the Keeley Ice Cream company will hold the formal opening I of its third store in Salt SaIt Lake at Main street The new store is del deI de declared de- de l I Glared by Alldridge Aldridge N. N Evans retail manager to be one of the finest inthe InI in inthe the Intermountain West Everything I possible ha hag leen leen done to make it in inviting in- in inviting and a attractive For the opening open- open ling ing 2500 boxes of chocolates will be bei i given away The above picture shows I an interior view of the ne new store I The furnishings s are of birdseye I ma maple pie and birdseye marble The fountain is beautifully designed and decorated with silver trimmings and electric lights and is finished at t the base with a heavy border of Utah onyx Plate glass mirrors form the lower part of the walls The upper part is tinted in old ivory color paneled paneled pan pan- and decorated with scenes painted paint paint- ed by the well known artist A. A B. B I j Wright A v ventilation system has been installed which insures a delight delight- delightful ful coolness on the hottest days A A I superior service declared Mr Evans is one of of the main things we expect to provide EXPECTED The management is predicting an attendance e of more than people on their opening day This estimate Is based on the attendance at the opening of their other Main street store and also on the early patronage of this new store Twenty-five Twenty hundred hundred hundred hun hun- dred souvenir boxes of chocolates will willbe willbe willbe be given away to lady customers bythe bythe by bythe the Keeley company on the opening The Keeley Ice Cream company is isa isa isa a well known Institution in the Intermountain intermountain intermountain inter- inter mountain country They have the distinction of 01 b. b being i g. g the o e 2 oldest st ice ce cream manufacturers in the state of Utah The present capacity is gallons an hour and the plant has never been shut down five minutes in the past two years They are now operating three stores o ofee at State street and the others at 55 and ICO IGO Main street I BUSINESS GROWS j I Rapid business expansion said Mr j i Evans has made it necessary to en enlarge enlarge en- en large lar-e the number of retail stores r Before working out the details of the new place the Keeley company sent two representatives to the coast to make a survey of similar refreshment refreshment refresh refresh- ment parlors The ideas they got there have been carefully planned 1 I improved upon and put into use at ati atthe i the new store ATTRACTIVE ALCOVE II A great deal of attention and wonderment wonderment won won- p I derment has been shown by the deI delighted de- de I lighted guests who have visited I Keeley's new store by the extreme beauty of the alcove at the rear end of of the store It is really a marvel of artistry in decoration arrangement I and style of furnishings The furniture furniture furni furni- I ture is of ivory colored wicker and cretonne The room contains eight tables six oval and two round and will accommodate two thirty-two people Plate glass mirrors cover the lower half of the walls and a series of panels hand painted and in beautiful designs reach the ceiling which is finished with the cretonne effect Lamp shades of ivory colored wicker add a pleasing touch The luxurious luxurious I carpets on the floor harmonize with the other furnishings and complete I the air of cosiness that prevails The management is decidedly pleased with the results obtained Inthe in inthe inthe the decorating and furnishing and andare andare andare I are congratulating the OBrien O'Brien company who manufactured and installed installed in in- stalled the furniture |