Show 1 A FRANK CONFESSION A STATEMENT BY THE GILLETTE SAFETY RAZOR COMPANY HE Gillette Safety Razor Company feels Ve We discovered and purchased for our exclusive T THE called upon to make a confession and a use and at the cost of millions of dollars statement that are arc undoubtedly unique in the a manufacturing process that was am amazingly annals of American business It is with deep superior to our own regret and no lit little e embarrassment that we ve do this By this method modem modern and automatic millions in order to tell you frankly what actually happened hap hap- of blades can be made at top speed without when we introduced a new Gillette razor variation in quality and blade UI We we Incorporate incorporated d re refinements fi 0 of f our own invention Soon after this was done we found that al although al- al tion and installed the new machinery throwing though the great majority was pleased some out all of our old equipment users complained quality was not up to standard Now we announce today's Gillette blades made madeWe We Ve learned why Our equipment had not been by the new management The usual superlatives equal to the task of producing millions of tives have no place in this sincere statement of blades at high speed V without a certain variation varia varia- ours so we will let the quality of the blades tion in quality that af affected a small smaIl portion speak for itself The green green Gillette package remains re re- of our output As a result some blades that mains unchanged but the blades are new in had hada quality performance and method left the factory were not as pod good as you every respect Ira Ira- of manufacture a right to expect mediately we directed You can try today's our principal effort toward to to- The Gillette Blue Super-Blade Super Gillette blades without ward the thc achievement of risking cent If Th The e 2 Kr Kroman oman D De e L bI blade a d e h has as b been een eenum a you um uniformity f E Everything h Ing withdrawn from production Ve offer the dont don't agree they are superior supe supe- within our power was vas Blue Super-Blade Super as its successor This sensational sen zen nor return the package done to end variation blade is far superior to the Kroman and your dealer will refund reMore reMore re re- re- re More than this this impossible and costs considerably less You pay only fund your money Our sible as it seemed of a few cents more than for the regular blade reputation depends accomplishment at the and g get t unmatched shaving comfort Its upon the proof of these extraordinary shaving performance will absolutely absolute absolute- claims Being time we we set out to Blue Blade is the that the d develop eve I op or fi find n d a b better etter convince you 1 I ly certain t. t aID 0 of f th the e qua quality Ity I III II sharpest h ever pr produced od A bI blue ue co color I or of these Gillette blades production prod process has been applied to the blade for easy having as a major requirement re re- re identification It is contained in a blue we do not hesitate to tomake the elimination elimina elimina- package Cellophane wrapped make this statement tion of varying quality over our signature GILLETTE T 1 i SAFETY I ivA iv RAZOR CO BOSTON MASSACHUSETTS |