Show Loan Firm Head Cites Need of Ad Campaign West Should Spend Money to Attract Tourist Traffic to Section Raising morley money money to advertise the west vest through addition of a slight increase increase in in- crease to the license fee of institutions institutions lions which benefit directly from tourist tra traffic f c was advocated Thursday Thursday Thursday Thurs Thurs- day by O. O R R. Dibblee president and general manager of the National Building and Loan association in his address before the Salt Lake Advertising Advertising Advertising Adver Adver- club at the chamber of commerce com corn merce Although this plan probably would meet with objection and probably would be branded as unlawful it would be the best method to secure funds for an advertising campaign in which each business would contribute contrib contrib- ute a proportionate amount Mr DIbblee DIbblee Dib DIb- blee said Instead of spending spendin the money a awe as we have in the past in trying to at attract attract attract at- at tract tourists to one certain section it should be taken to the heart of the country from which most tourist traffic might be expected to originate and spent s systematically If we could concentrate the proposed proposed proposed pro pro- posed fund in a campaign for a movement movement move move- ment of or traffic toward the west we would amply repay every tar lor or and do more for the o of the western country in one season than ban has been accomplished by all of the tremendous f funds that have been spent on advertising campaigns in n the past ten years Most of the advertising appropriations ions of automobile parks hotels and other similar institutions are spent within a radius of a few hundred miles and some within a few miles yet I venture the opinion that i if It these institutions were approached on the proposition to allocate 10 per cent of or their annual advertising appropriation tion to an intelligent campaign such as has been suggested the they would do doso doso doso so gladly especially if thc they knew that all business directly profiting from front the tourist traffic would be forced to contribute |