Show I Business Will Improve Visitor I To S. S L. L Thinks Aggressiveness with which people art are entering 1932 1912 i that business v will be be decidedly irr Irn- Irn m proved during the year F. F C. C Carlon Carlson Carlson Carl Carl- son on of ot Denver district manager fo for Procter Gamble company soa soap manufacturers said while in Salt Sal Lake Frida Friday Men who are still in business in 1932 have gone through the acid test est test he said They are now in a amore amore amore more receptive mood for sales campaigns cam- cam and they are optimistically resolving resolving re- re solving to make more profit than they hey have for some time Concentrated newspaper advertising advertis- advertis ing ng campaigns designed to build good goodwill goodwill goodwill will and to aid business men in making making mak mak- ing tog money will ill result in a speedy recovery of ot business in the opinion of Mr Carlson Our company is endeavoring to build up a brand business he said We feel strongly the necessity of oC reaching the public through newspapers newspapers news news- papers and we also feel that possibilities possibilities of or improving business are arc better this year car than ever before Mr Carlson is now making a tour of ot the intermountain district which includes Colorado Wyoming western western west west- em ern Nebraska Utah Idaho arid parts of Nevada He plans to leave Salt Lake Friday evening |