Salt Lake Telegram | 1929-10-17 | Page 2 | Ad Drive Aids Business, Claim

AD DRIVE Am AIDS ClAIM Chairman of C. C of C. C Committee Com Corn mitt e Iss Issues s Annu Annual i al Lt l Report That the chamber ol ot commerce advertising ad campaigns cah have had hac a stimulating effect ct on n. n Salt Lake business business busi busl ness and that the tho fame of ot Utah is rapidly spreading throughout the theland theland theland land was wa the statement made Thursday b by J. J H. H McCowan McCownn chairman chairman chairman chair chair- man of tho the chamber of or commerce advertising committee His report was issued to prospective thc tive subscribers to lo th the il Forward in 1930 campaign which begins next Mon which is for Iho ur ur- ur pose t f r raising a. fund of f to advertise ad Salt Lake and Utah next ne I j year car According t to officials of ot local transportation companies Mr 11 McCowa McCowan Mc Mc- Cowan Cowa said aid the nun number el of or visitors hero here this year vs sho's an increase of or about 10 pcr per cent but the important important tant feature of oC travel tra is that the visitors are staying hero liere longer thereby showing that the tho adver adver- advertising In its stopover cr appeal is impression gradually making an Statistics on patronage in iu the th five fhe prin principal automobile tourist camps in Salt L Lkc ke coul county couly y to October October Oc Oc- Oc- Oc tober 1 ot of this year ear show that the total number num cr of or curs cars registered during dulIn durIng dur dur- In ing this period was Multiplying ins that total b by three on the basis of pC three persons to thear the car ar a commonly used standard gives a a. total of ot persons It ItIs ItIs ItIs Is generally conceded that 60 n ncr r cent of or all automobile tourists stay at auto camping parks and and andon on this basis the total number of or all toUrists tourists tour toUr- was approximately Assuming As As- suming that each tourist spends at least 6 G a day daj a fair estimate the total expenditure per pcr da day by these tourists was 1283 It is estimated estimated esti esti- mated that the average number of or orda da days stayed hero here by each h person in these parks paris this year was 28 da days s 's Multiplying Ing tho the figure fure oC or by 28 yields yield a a. total of DC spent here b by tourists to October 1 of or this year ear This would represent an absolute minimum for automobile tourists and d does es not In Include Include In- In clude dude rail tourists tt at all