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Show know already that when they get a little older they are going go-ing to fly real planes. And the third reason why airplanes air-planes will become popular overnight over-night is that plane manufacturers will use such high-pressure sales methods and high-powered advertising adver-tising that the most stalwart opponents op-ponents of aviation will soon begin be-gin nursing a secret desire for wings. '"tO DAY' XTOMORROWf ll DOX ROBINSON J OWNERSHIP . . . advertising Forward-looking airplane manufacturers man-ufacturers are not going to wait until the war Is over to start whetting our appetite for a plane of our own. In fact, you're going to see advertising in the next few weeks which will make the idea of owning your own plane seem as natural as owning own-ing an automobile. The sales talk will read a lot like automobile auto-mobile advertising. It will tell you how you can go 25 mies on a gallon of gasoline and that the down payment is only $333. Then it will go on to explain that you can learn to fly In an eight-hour course which Is given free with a plane. Personally, I have no thought of buying a plane. I'll resist the idea for all I'm worth. But when my small son is grown up, I already al-ready picture him saying, "Dad, can I use the plane tonight? I've got a date with a girl in Montreal." STOCKS strike After 15 years of complaining about poor business, I think it's time stock brokers took off their high hats and began mingling with the masses. Instead of crying over the FLYING popularity It seems likely that within five years after the war Is over airplanes air-planes will be as popular as automobiles. au-tomobiles. Factories all over the country are now being geared to turn out planes at record speed by mass production methods. When the war is over a tremendous economic eco-nomic Jolt will result if those plane assembly lines have to stop. The economic desirability of continued nm.ss production Isn't enough reason in itself for the American people to decide to buy planes. But there are plenty of other reasons rea-sons that mesh right In with that program. For one thing, before the war is over, hundreds of thousands of young men will have learned to fly. They'll be sold on flying, and they'll be the leading customers cus-tomers for private planes when they settle down to normal living. Second, among the younger young-er generation of America the interest in flying Is amazing. In practically every town there Is a model ali-plane club; millions of boys are following fol-lowing with keen interest the . program of Air Youth of America Am-erica and all of those boys The development over the last 30 years of varieties of cabbage resistant to the disease called "yellows" has saved the cabbage industry in many parts of the United States. each spend $100 it makes just as big a billion as a few large transactions. Then they will go to the Main Streets of America and maybe they'll even talk things over with the man with a $20 bill. It's true that the small Investor is "on strike" against Wall street but he'd be willing to listen to reason if he was treated less like a picket. GRAMMAR .... mistakes A lot of people mentally "rate" others according to their use of English grammar. Whether we think it's silly to do that or not there are plenty of instances of people talking themselves out of possible pos-sible jobs and even out of potential po-tential friendships by little slips in their speech. Check-ups show that the two most common mistakes which people peo-ple fall into the habit of making are: 1. The use of the word "don't" for "doesn't," and 2, the use of the word "come" for "came." It would be interesting to keep count of the number of times you hear those words used incorrectly in a single day. Just listen in on a few conversations for someone to say, "He don't know" or for another to say "he come downstairs" or "they come out to our house last night." Most people who make those mistakes know better. Usually it's because they get the habit from hearing so many others misuse those words. In some places they're mis-used so much that to talk correctly makes you stand out like a Northerner in Alabama. The reason the average person doesn't understand himself is because be-cause whenever he comes across something unfavorable about himself, him-self, he steadfastly refuses to believe it. so-called "strike of the small investor,'' which is one of their chief explanations for their depressed circumstance, they'd do well to sit down with a few small investors to find out what the strike is all about. One thing they would find out would be that the average small investor doesn't know how to go about buying stocks. If he lives in a small town, as most Americans Ameri-cans do, he knows that he can go down to the corner and deposit his money In a bank but he's never laid eyes on a stock and bond store. And if he did hunt out a broker's office in a nearby city he'd be scared stiff to go in and leave a hard-earned $1$$ bill. Before he parted with that bill he'd want to hear plenty of good advice on what was apt to happen to it. If he's going to buy a share or two in a big company, com-pany, he wants to know how that company is doing, what its plans are for increasing profits and plenty of other inside facts. But he can't expect to learn much from a broker with a little bill like that in his pocket. Oh, they might be willing to handle a purchase for him as an accomodation accomoda-tion to the poor fellow but they can't be wasting their time on petty cash. After all, their business busi-ness depends on big money transactions. trans-actions. That's what they think! and that's probably why they're having such troubles today. Sometime they learn that if 10,000,000 people |