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Show j Om of a series ol reports by this newspaper and the Print Advertising Association on the advantages of print media. .mv; - - 1 v" JC' ' ' ' ' : " ' ''''' ' ' Vj?' ' '' ' ' ' t - " Don't vou read before you buy ? J0fpePle generally do. 1 ads yJ tey read; they cut out and show I eomyl 7eir family and friends; they clip Wh information and samples. ttayILP90ple 866 811 advertisement in print, Prices P816 designs . . . features . . . and n iOi N nationally known products and serv- ' Ad 1)601)16 do comPare teioie they buy.) rtialng m a thing. You can always check back; the message is still there even if your attention is distracted. When you add it up, print advertising the kind you read in this newspaper makes sense. And because it measures up to the buying habits of most consumers, print makes sales. |