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Show Retail Grocers Advised to Do More Advertising Products Should Be Put Before Public in Bright, Interesting Way, Speakers Urge; Prices Bound to Advance, Is Opinion. TH F. Kreom session i f t'uo Na-tionul Na-tionul Retail Grocers' riinvpn-linn riinvpn-linn yi-stcr.Iay '".a l:iri-ly Ink'-ii up by a-i'lrusscs fruu: proniiniut men. 'rtic n:(.-otijj win cilli-'d to or'l'-r at ':'.') a. m. by I'ri.-.siil'-nt Schrsif'-r. K. f. 7'.arp, prcsiJont of tho At-lapta, At-lapta, fla., association, said it was Ins ambition to rci.iilo in Salt Lake and liis fv.y days' sojourn hero had strcn't heii'd that desire. Atlanta is making a fi'ht j"ur the convention next year and liar'e told how delegates would ! entertaineil. Nearly all presidents' reports contained con-tained tni-ntion of the fiht beillLJ made by their oranizatioits for Sim-day Sim-day closing. J. Jl. Sehroeder of (Jhi-cao (Jhi-cao said that any man who could not make a living in six days work should change his line of business. In the absence of William L. .Sweet, president of the American Specialty Manufacturers' association, who was scheduled to speak, an address was t,den by iiaymond Turner of the Shredded Wheat company. Conservative buying was a mistake, he said, at this time, as prices were bound to advance. Committee Is Appointed. The. appointment of the resolution committee was then taken up and the following were appointed: C. D. Hinkle, California, chairman; Steve MeAtcr, Iowa; Walter Wren, Ohio; K. S. Johnson, Wyoming; W. A. Donnelly, North Dakota; P. Balsiger, Kansas;" J. Dannnauu, Colorado; T. Sehmal, Illinois; J. C. Westfall, Missouri, secretary; J. "W. Amison, Khodo Island; W. F. Pigford, Mississippi, Missis-sippi, and J. A. DePurit, New York. Paul Findlay of the California Fruit Growers' exchange, Los Angeles, gave an interesting talk. His subject was "How to Figure Margins." He gave practical demonstrations on a black board. He showed them how turnover in fruits was the secret of profitable business and then applied the same principle to other lines. Findlay declared that if it were possible pos-sible to get the grocers to buy spaco regularly and tell the public about goods in a snappy, bright, interesting way, their way would be made easier. If, in such advertising, they would show tho wheels of their business going go-ing around, so their customers might see plainly the working of the commercial com-mercial machine, their burdens would-be would-be lightened immeasurably, he said. The importance of organization as exemplified during the war emergency, and a plea to secure a possible membership mem-bership of 300,000 of which only ten per cent now are enrolled, wero brought out in an address by Frank B. Connolly of San Francisco, former president of the Ectail Grocers' association. asso-ciation. Hoover Given Aid. "When Herbert C. Hoover was appointed ap-pointed United States food administrator, adminis-trator, he realized it was necessary to inaugurate an effective system of food control in the shortest possible time. He summoned to Washington the members mem-bers of tho executive board of our national na-tional association, representing every section of the country, and formed the committee on retail distribution. "At regular intervals during the war we assembled at Washington to solve the problems presented, and through our organization rendered valuable assistance to the government. Ours was a standing army already mobilized, ready to act a powerful ally to the federal food administration. administra-tion. I "To make more effective this system sys-tem of food control in every small community, the state and county food administrators found it necessary -to constantly confer with the members of our local associations at their meetings meet-ings to explain the regulations issued by the U. S. food administration that were put into effect to bring about proper food conservation. "In communities where the retailers were unorganized, these food administrators admin-istrators found their duties more difficult diffi-cult to perform, and in many instances called meetings and effected a temporary, tem-porary, organization. -Our retailers themselves, on numerous occasions, endeavored en-deavored to organize for the. purpose of bringing abfut a bo:;er uii'ierst.tnd-ing uii'ierst.tnd-ing of tin.1 food regulations, so that no violations, from lack of information, would result. Organization Necessity. "This stale of affairs once more demonstrated the value of organization. organiza-tion. Then, as never before, did our people realize there was a great need for organization; the consuming pub-lie pub-lie acknowledged such an organization was advantageous to all; the government govern-ment itself recognized the real value of an organization such as ours. "The justification of our twenty-six twenty-six years of existence as a great national na-tional association was never more clearly demonstrated than during the past two years. Let us now go forward for-ward with a determination to increase the size and efficiency of our organization. organi-zation. "In order to broaden the scope of our association we should add to our title, in some manner, the word "Merchants," "Mer-chants," to recognize, besides ' retail grocers, the various retail merchants engaged in other lines of business. I advocated this change at our convention conven-tion in New Orleans, in 1910. The objections ob-jections at that time were that since 70 'per cent of our members are retail re-tail grocers, or engaged in the general gen-eral merchandise business, there was n,o necessity for organizing other lines of trade. The fact remains, however, that nearly every state association that constitutes our national organization, embodies the word "Merchants'' in its title, in fact, tho majority of our state associations are merely retail merchants' associations and "do not mention the word "Grocer" in their titles. This applies to such states as Iowa, Illinois, Missouri, Pennsylvania, Colorado, Utah, and many other of our affiliating states. "There is every good reason why tho name 'lietai'l Grocer' should appear ap-pear in the title of these various state associations, and for the same reason, in recognition of all classes, the words 'and Merchants' should be added to our national title, reading, "The National Na-tional ' Association of Kctail Grocer? and Merchants,' eliminating tho words 'of the United States.' " Women Entertained. The meeting then adjourned until the afternoon and a cafeteria luncheon lunch-eon was served to the men while the women were entertained at a banquet given on the roof garden of the Hotel Utah by the ladies of the Utah State Retailers' association, a trio composed of Margaret Stewart, Katherine Stewart Stew-art and Miss Schettler furnishing the musical numbers. Dr. James E. Talmage, one of the apostles of the church of Jesus Christ of Latter-day Saints, was tho first speaker of the afternoon. He gave a graphic account of tho early days of Utah. When gold was discovered in California, Cali-fornia, he said, it , was to be had in Utah by the bucketful in exchange for necessities sold the returning prospectors. pros-pectors. It got so plentiful, he explained, ex-plained, that working men refused to accept it in payment for wages. His address was received with enthusiasm. Other addresses were made by Heher Seowcroft of Ogden, who spoke in the absence of Arjay Davies, president of the National Wholesale Grocers' association, asso-ciation, on the attitude of the "wholesale "whole-sale grocer to tho retailer. He said that at- all times the wholesaler was more than willing to cooperate with the retailer. Charles E. Duffie, advertising manager man-ager of M. E. Smith & Co., Omaha, Neb., talked on the subject of "selling the Store to the Women." He said statistics show that 90 per cent of all purchases are made by the women and that advertising' should be so made that it would appeal to the women first, last and all the time and that the loss of business to many merchants was caused by their failure to see this important fact. Delegates at Saltair. The second session of the convention was adjourned that the delegates might go to Saltair for the rest of tho afternoon after-noon and evening, where an extensive program had been arranged. At the meeting held at Hotel Utah by the Asparagus club, which is an auxiliary to the national 'retail grocers, the following officers were elected for the term of one year: William Pigford, Meridian, Miss., president. F. Kamper, Atlanta, Ga., first vice president. Edward Ashley, .Toledo, Ohio, second vice president. William Small, Denver, Colo, chaplain. chap-lain. William J. ' Barnes, Ogden, Utah, chorister. Theodore Zeamann, Kansas City, Mo., sergeant-at-arms. A. S. Werremeyer, St. Louis, Mo., reelected secretary and treasurer. Today's Program Announced. The third session of the grocers' convention will convene, at 9:30 o'clock this morning when addresses will be heard from Rev. Elmer I. Goshen, pastor First Congregational church, Salt Lake, and C. L. Russ, president of the National Secretaries association, and John A. Green, ex-secretary of the National Association Associa-tion of Retail Grocers. Discussions by the presidents of state organizations will then be in order. or-der. They will be followed by the report re-port of the committee on resolutions, after which the nomination, of officers will take place. The session will be adjourned at noon. The delegates will then go to Ogden where they have been invited to participate in the festivities of "Ogden Dav." The delegates will leave Salt Lake by special train about 1 p. m. and ar-iving ar-iving at Ogden will immrdiatt'ly adjourn ad-journ to the Hermitage hotel where a banquet has been arranged. After the banquet they will be taken for an auto trip. |