Salt Lake Tribune | 1917-08-26 | Page 26 | Half-Sole Tire Man Gives Sage Advice

HALF-SOLE TIRE Ml GIVES SM JIE Says Casings Should Be Soled Before Completely Complete-ly Worn Through. i "When in doubt try a Gates half-' sole tire.;' Lorenzo Smith, local a'Cnt for the famous half-sole tread, at 144 j . East Broadway, gave full sway to his j enthusiasm when he made the aboe remark. re-mark. "The half -sole business promises to get beyond us in the very near future," continued Mr. Smith. "We are deluged with inquiries from the outside sections and from all the surrounding states. Everywhere that our advertising has been" noticed has proven a productive territory. "We have auto owners now sending their tires to us from great distances to be half-soled and returned to them. When ihe parties living at' a distance have only one set of tires, we send them a new set promptly that previously have been half-soied and allow them a liberal price for their old tires if they are worthy of being repaired. And right here we wish to emphatically impress im-press on all auto owners that the best results from half-soling can be obtained by bringing in their casings before they are worn out. It is necessary that we have something to work upon. Tires should be worn down only to the breaker break-er strip, leaving the fabric of J:he carcass intact. Where blowouts have put the tire out of business a small extra charge is made for building up this portion of the tire. "We have users of tires right here in Salt Lake who have already bought . . their fourth and fifth half-sole, so pleased are they with the results obtained. ob-tained. Anv one wishing to investigate is invited to call and we wiil submit over lNO names of satisfied users of half'-soies for their inspection. "The construction of the Gates half-sole half-sole is purelv "scientific and along the most approved Hues of tire building. Only tiie'bet and highest tested fabrics are used. This insures the necessary strength and lightness of the tread. The pure gum rubber used in the tread will withstand a breaking test of "7U0 pounds to the cubie inch. Such materials mate-rials insure long life and uniformity in every respect. l rom all over Idaho, Wyoming, Xevada and Utah we are being besieged with inquiries about the half sole and many are ordering them without having investigated further than to read our newsraper notices. Wjp feol that the business here will soon expand to such' an extent that we will have to give employment to several more men who are capable vulcauizers or who can learn the business within a short period. pe-riod. utir vulcanizing plant is undergoing undergo-ing changes that will make of it one of the most complete for this work west ci Chicago. ' ' Half-sole tires are our hobby and we predict that in a comparatively short time thev will be the hobbv of all auto owners in the intermountain district.' 7