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Show gram. More than half, or $48,-000 $48,-000 is spent for advertising in key magazines and metropolitan newspapers, while $41,000.00 is spent fro printed mtaerial, films and news releases, etc. Purpose of the magazine and newspaper advertising is to interest in-terest people enough to write in for detailed information, and in 1959 more than 100,000 prospective prospec-tive visitors did write in to the Council for copies of its many publications. Nearly 60 per cent of all inquiries were the actual coupons, while the balance were in the form of letters. A fourth of all inquiries, interestingly enough, were from out of state children studying about Utah in school. To fill these requests for information, infor-mation, the Council in 1959 distributed dis-tributed about 600,000 different pieces of literature, including scenic booklets and folders published pub-lished by the Council, official road maps issued by the State Road Commission, and many items published by local Chambers Cham-bers of Commerce, government bureaus, etc. Tourists in Utah Spent $100 Million During 1959 Visits During 1959, tourists left in Utah more than $100 for every man, woman and child in the state. Stated differently, more than three million visitors to Utah spent about $100,000,000 while they saw the state's many attractions. attrac-tions. These figures emphasize the enormous impact of tourism on Utah's economy. And yet, Utah has hardly even begun to realize its full potential in tourism. A study shows it ranks well below most other states in number of visitors, time spent in the state and expenditures. To help change this relative standing for the better, the State Tourist and Publicity Council now operates on a budget of $118,000 a year in publicizing the state. Though a modest sum when compared with many others, the amount is still the highest legislative legis-lative appropriation devoted to state wide advertising of Utah during the past decade. The major part of the Council's Coun-cil's budget $89,000 is used directly in the advertising pro- |