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Show THE SALT LAKE TIMES FRIDAY ,MARCH 25, I960 Page Three Utah Symphony Signs Pianist Van Cliburn Van Cliburn, piano sensation, to perform with Utah Symphony. The Utah Symphony has just closed one of its finest seasons and it already looking forward to another big one. Maestro Maurice Abravanel and his musical crew are off to a big start to, with the announce-ment that Van Cliburn, brilliant young Texas pianist who took Moscow by storm, would appear with the Utah Symphony Dec. 2, 1960. Van Cliburn is the most sought after pianist in the world. In 1958 he won first prize in the So-viet Union's International piano competition and became an im-mediate- sensation. Last year he received a "Grammy'.' award from the Academy of Recording Arts and Sciences. The bushy haired young artist is expected to attract probably the largest crowd that has ever turned out for a symphony con-cert. Season ticket holders will have first chance for tickets to the concert which will be held at the Salt Lake Tabernacle. In-dividual seats will be sold in the order that they are received. Complete plans for the 1960-6- 1 season will be announced soon. The annual progress fund drive will start immediately and every one interested in good music is invited to support the symphony with a contribution. The Utah Symphony office is located at 55 West First South in Salt Lake City. gram. More than half, or $48,-00- 0 is spent for advertising in key magazines and metropolitan newspapers, while $41,000.00 is spent fro printed mtaerial, films and news releases, etc. Purpose of the magazine and newspaper advertising is to in-terest people enough to write in for detailed information, and in 1959 more than 100,000 prospec-tive visitors did write in to the Council for copies of its many publications. Nearly 60 per cent of all inquiries were the actual coupons, while the balance were in the form of letters. A fourth of all inquiries, interestingly enough, were from out of state children studying about Utah in school. To fill these requests for infor-mation, the Council in 1959 dis-tributed about 600,000 different pieces of literature, including scenic booklets and folders pub-lished by the Council, official road maps issued by the State Road Commission, and many items published by local Cham-bers of Commerce, government bureaus, etc. Tourists in Utah Spent $100 Million During 1959 Visits During 1959, tourists left in Utah more than $100 for every man, woman and child in the state. Stated differently, more than three million visitors to Utah spent about $100,000,000 while they saw the state's many attrac-tions. These figures emphasize the enormous impact of tourism on Utah's economy. And yet, Utah has hardly even begun to realize its full potential in tourism. A study shows it ranks well below most other states in number of visitors, time spent in the state and expenditures. To help change this relative standing for the better, the State Tourist and Publicity Council now operates on a budget of $118,000 a year in publicizing the state. Though a modest sum when compared with many others, the amount is still the highest legis-lative appropriation devoted to state wide advertising of Utah during the past decade. The major part of the Coun-cil's budget $89,000 is used directly in the advertising pro-- Mountain Fuel Supply R eports Cains in '59 Mountain Fuel Supply Com-pany experienced a better year in 1959 than in 1958 both in earnings and sales it was report-ed Tuesday by W. T. Nightin-gale, president. Net income for the year in-creased to $3,871,619 of $1.77 a share compared with $3,438,800 or $1.57 a share last year; sales increased to 69.6 billion cubic feet compared with 65.2 cubic feet in 1958; and customers in-creased to 165,663 at the end of the year, the report said. "All indications point to con-tinued excellent customer ex-pansion. This, together with set-tlement of the extended steel and copper strikes, which ad-versely affected industrial gas sales and the recent rate increase augurs well for the Company's future." The company, a producer and distributor of natural gas in the Utah-Wyomi- ng area, received a 4.45 per cent rate increase ap-plicable to all its Utah customers effective February 27, the report noted. The new rates will in-crease the company's revenues $1,215,136 annually when ap-plied to the volume of its sales during the 12 month period end-ed July 31, 1959. In its order allowing the in-crease, the Utah Public Service Commission also approved the projected expenditures for the company's exploration and pipe-line reconditioning program, the report said. The commission also approved an increase in the al-lowable rate of return from 6 per cent to 6.3 per cent. Mr. Nightingale observed that while the company despite limit-ed exploration funds, was able to carry out an aggressive ex-ploratory program by interesting other companies in drilling some of Mountain Fuel's prospects in return for an ownership interest "this procedure tended to dilute the company's ownership interest in newly discovered reserves." "Now in view of the Public Service Commission's approval of the company's projected ex-ploration work and thus will ploration program, the company will be able to do more of its own exploratory work and thus will retain a greater share of ownership and control of any reserves that may be discovered. Last year's exploratory work resulted in the discovery of new fields and the extension of a presently producing field, the report said. Further drilling will be necessary in all new produc-ing fields to determine the ex-tent of the reserves. Gas reserves owned by the com-pany or controlled through gas purchane contracts amounted to 1,795 billion cubic feet at the end of the year, about the same as a year ago. It is estimated that the reserves at the present rate of consumption will last 26 years. In the latter part of 1959 the company constructed 24.4 miles of 20 inch pipeline eastward from its Coalville measuring station to increase the capacity of its transmission system. This was nesessary to meet the increasing demand for gas in the Utah area. The annual meeting of share-holders is scheduled May 10 at 10 a.m. in the company's general offices in Salt Lake City. Last year, Mountain Fuel Co. drilled six productive wells and one dry hole and participated in the drilling of other companies of 13 additional productive wells and 14 dry holes, the report said. I B0tfr onkr your fc v personalifd listing now A No ntd to ml Important K' pi calls Jut because uss Is listed . m tht phone you j under another name O If you rent a room, share , 1 an apartment or live with j, h relatives, a personalized 1 , 1 listing insures that your 1 If It's Printing . . . Call EM 4-84- 64 M name, number and address ; j'j will be included in the new : directory at a surprisingly I I low cost. To order person-- ?, alized listings, just call the I I telephone business office. ' Mountain States leepAoie j Item ? " New. .TELEPHONE ' DIRECTO RV GOING ':: TO PRESS :v sodN !''. Veischwian VODKA jjSf THE WORLD'S MOST SUBTLE V0DKA...F0R PEOPLE WHO DONT WANT TO BE OBVIOUS . . . it's your smartest Vodka buyI 10 PROOF . DISTILLED FROM 100 GRAIN NEUTRAL SPIRITS THE FLEISCHMANN DISTILLING CORPORATION, NEW YORK CITT Easter Seals Go Into the Mails To Aid Handicapped Counting on the luck of the Irish to help them accomplish their goal, 187,000 sheets of 1960 Easter Seals went into the mails on St. Patrick's Day carrying a "Please Help Us" plea from crip- - pled children to homes in Utah. The mailing was the first step in the month-lon- g appeal con-ducted by the Utah Society for Crippled Children and Adults to raise funds for continuing and expanding services to the handi-capped in Utah. It will continue through Easter Sunday, Apr. 17. Ted Cannon, general chairman for the drive is urging all Utahns to watch for their Easter Seals and to respond to the appeal. Easter Seal contributions pro-vide the main financial support to the state's three treatment cen-ters in Salt Lake, Ogden, and Provo. A vocational rehabilita-tion workshop, opened in Salt Lake last July, is also supported by Easter Seal donations. Goal for the 1960 campaign is $40,000.00. The 1960 letter includes a mes-sage from David Kelley, age 7, son of Mr. and Mrs. Darrell Kel-ley of Ogden. David is Utah's 1960 Easter Seal child. He is at this time a patient undergoing corrective surgery at one of the state's children's hospitals. The Easter Seal appeal is being conducted simultaneously by the 1,655 state and local affiliates of the National Society for Crip-pled Children and Adults in the 50 states. In Utah last year 1,009 handi-capped children received help from Easter Seal Funds. Safety Expert Speaks At S.L. Conference The American people have a lackadaisical and generally un-realistic attitude about traffic safety, a national leader in the accident prevention field said here this week. "It's high time for our citizens to realize that they are going to get only as much safety on our streets and highways as they are willing to pay for and actively support," said Russell I. Brown, president of the Insurance In-stitute for Highway Safety, in Washington, D.C. Brown, former commissioner of public safety of Iowa, ad-dressed the annual meeting of the Utah Safety Council at the Newhouse Hotel. "Most folks are 'all for safety.' In fact, when talking on the sub-pe- ct they can be real pious about it. But this service with the lips is usually about as far as they want to go. Despite their ex-pressed horror at the annual toll of deaths, injuries, and property damage, our citizens generally are unwilling to face the propo-sition that the traffic accident situation Is awfully close to get-ting out of hand. "If people-- really cared about safety, this is what we would have all over the country: "Constant demands for action at every level of government. "Voluntary organizations pre-pared to work hard and make real sacrifices to save lives. "Taxpayer willingness to sup-port hard hitting safety program with their pocket books. "Demands from the public for of drivers every few years, including willingness to put themselves on the chop-ping block if need be. "Vigilant self supervision of his own driving by every driver every time he slides behind the wheel." |