OCR Text |
Show i;i:aciiim; tui; vviiliv. l-.ttoi-moiis Tratlic ol' tlie Ue-i-trie Cars of tlie t ity. "The Alllrrirai: prople," rellllTked Mr. H. h. 'iiinmi;i-s, jr., tnaiiaer of the I tall Ad-vrltisin- Co.. to a reporter, "arc the leat'-st iiilvci tisci s in the w orld. They an- also the most practical and ingenious in utili.inr and devisin-' methods for reachin- the pulilir." "How about the business men of this city ':" "'lhry ure liberal advertisers," replied Mr. t iimmin-s "or our town could not support four siu li dailies as it docs, totrctln r with nil the other publications issued here. Some of our leading rrtail houses spend ;e hih as tiiiiiHt to smKH) per y ear in advertising. This city," continued Mr. ( ummin-s, "has Been a rent licld for advertisini; fakes of all sorts. So-called 'truides,' 'directories,' 'pro--rainines,' etc., worthless, or nearly so, for advertising nieiliums, are often patronized w ith astonishing I i I u-r:i 1 it v. Our local Business Busi-ness m.-n do not discriminate Between uood and worthless mediums us they should." "llow about street car advel iisin-;?" j "It is the best and cheapest in the world," j replied Mr. ( 'ummin-s, with emphasis. "It j is coming to Be rri;iirilrd as such By advertisers adverti-sers in all the loadinir cities of America. Amer-ica. Though But a few years old, this method of reachin-: the public has attained at-tained immense popularity. It has advantages advan-tages over all others. The advertisements are larue, conspicuous and strikin-;, and never look insignificant oroBscure. Mechanically, Mechan-ically, they are, or may K- made, works of art. They are inevitaldy seen By vast numbers num-bers of people, as passenircrs must look at them, or shut their eyes. Workintrinen who don't subscribe for newspapers, and ladies who never read them, ride m the cars and can't help but sec the larc and attractive advertisements. "How does the cost of street car advertis-iniT advertis-iniT compare with that : of otlii". mediums "" "In this city, circulation and display considered, con-sidered, street car advertising costs But a small pereentasre of newspaper advertising. To illustrate: I will place a lariro advertising advertis-ing card, handsomely printed. Before from 1",IHI(I to IM.OOO street car passen-ers, for f0 cents. Ten times tin; money would not Buy such a circulation through the newspapers. news-papers. "1 did not suppose it posilde to e'ive such a circiilal ion to advertisements in the ears," observed the reporter. "The passenger traffic of the electric ears of this city is iurrediBle," said Mr. Cum-inin-s. "I rstimab- tlnit tin y carry a number num-ber of passengers cipial to the total population popula-tion of tiiis city, every forty-i"i-;ht hours, roiintin-' transfers. Surprising as this statement state-ment may seem, I am confident thai it is u modrraic estimate. In this city of ma-nlli-ccnt distances, all the people ride in the street ears, as it is economy to do so." "No puBlishcr in I'tah ran srive anythinic like the circulation to an advertisement that i wc ran in thr electric i a-s," continued Mr. I iiminiti -s. "Our ollice is room Ti , ( 'on i st i ! 1 1 1 ii .11 buildin- ; ollice hours from 4 to t i o'clock p. m. Mr. Scott Anderson is our j a-i nt, and ran Be found at the Theater j (sfa-e door) troin '. to 10 a. m. Our post-' post-' oltirr hov. is B'.l.i." i . |