Show MOTORISTS MORE PARTICULAR NOW NOVi Tito r lo wide distribution of or Vico and Simplex motor oils otis developed le by the demand by motorists for lor these superior In lubricants Is fM a n. gratifying testimonial to quality f said cald al II IT AV Yo Radcliffe In iii charge chuc of oC local sales for lor the Utah Oil Refining n company com pan producers of oC the tho wl widely ely known Imo Big U Oils The du day has passed when the tl O 11 Ill I'll t f tf r. r ul 1 motorist o I o dr IM I A n m r n ui lout i ULU L b C es up lu to u. u dealers dealer's or a service station an and asks 1 for a quart of oC oil oil The motorist who realI really c cart cares for Cor his car knows his oil b by name namo and asks s for Cor It More Ioro than that ho will refuse Inferior substitutes It la is very very pleasing to receive personal calls telephone calls and letters from Crom dealers all over tho the IntermountaIn countr country asking for larger allotments of ot these motor oils so 80 they ther can enn keep up with tho the demand And yet there la Js a lo logical reason be behin behind behind be- be hin hind this The Utah Oil Refining compan company company com com- pan pany Is controlled by some o or of tho best known business men of ot tho the business integrity is so w that their guarantee 1 I at taco face value They have havo that tho the refinery produce highest grado products products and equipped It with testing la lQ lato lato to assure themselves and t that standards are arc suit sull is that the tho Big U Oils Oils' discriminating automobile y yowl owl owner The nl Dig Big U Oils Oils' lubricate ly h They l ep down Clown the we weir wear r. r on an nn automobile and enable liver mileage by ke ke- ke power output high An in does none of oC these things n tho the latter laller being ref reff dally for lor tho the Ford motor car c car rr their uniformity without thou tho I II I variation It Is this fact w wit rained d favor among owners o I ors ers They know they can be upon We c are arc publishing today benefit of motorists who hay have tested these oils a list lest o of loea loca who carry them In stock I will pu publish lists of dealers dealers' out tho the region The Tho Big BIS Ut U Ubo b hI bo had everywhere Their p pj p glows every ery da day f |