Show ADVERTISER I-ADVERTISER ADVERTISER rl I 01 4 p p 3 kg Mi Mil Jane J J. J Miss Jane Jano Martin who is president of oC tho the League of or Advertising Women of ot New York City and who is well known throughout the country for her activities along advertising nd lines be believes be be- in helping tho the other fellow She Sho asserts th that t nothing was over ever lost by helping somebody else and she be believes believes be- be lle es in business women helping each other over the hard places This at attitude attitude attitude at- at seems to be bo the keynote of oC Miss Martins Martin's career reer in tho the advertising field and has had much to do with her high position amon among the men mon and women advertising d writers of tho the country It was with this idea in mind that she helped found tho the women's ad advertising adver cr club of ot New York City She hold held that the exchange of ot ideas and Intercourse among women women in the thc same line ot work was waR Just what the women needed Miss l Martin 1 also advocates advertising as one of ot the best professions professions for women to enter She says ItIs Itis It Itis is a a. profession and women arc p particularly particularly fitted for Cor it Women arc are natural advertisers and the they thoy spend 95 5 per cent of the world in incomes In- In tomes comes and 69 per cent of ot the money spent for tor men are arc the figures given b by Miss l Martin Advertisers know this and consequently most advertisIng advertisIng advertising advertis advertis- ing COP copy Is written direct directly to the women Even Een automobiles arc now advertised with the woman In mind At present Miss Martin MarUn is the tho only woman member of the executive a board of ot tho the Associated Advertising Clubs ortho of or tho the World There Thero are twelve men on this board Perhaps Jane Jano Martin MarUn will willbe willbe be re recognized more readily by a a. great advertising character which she popularized popularized pop pop- than b other by any ono one thing I 1 career unless It is her work with women's advertising clubs It was she who placed Sunny Jim in inthe inthe the tho spotlight which that funny little littleman man roan held for so many yc years rs |