Show I i 4 J t I r rJ n 1 r J Y 4 dJ 9 CELEBRATING OUR YEAR 1 Beginning 9 it Tomorrow THE MOD S 'S r 1 r r i. i J rt J. J t fI y Ir f f t t t tk I Iy I 1 1 1 h 1 it iti e 4 Fl i I i 1 r I s The The GREA GREATEST TEST REDUCTIONS in HIGH C CLASS ASS APP APPAREL AREL 7 lk for Women Ever Known in the Height 01 a a Season 11 For seven successive years Th The e Mode s 's s B Big Birthday Sale has been w which are shared with you uI in th this wonderful s sale e beginning to to- r j an event of deep interest to the fashionable women of Salt Lake morrow f tk th C. C City an Y an and d good dood go g ad reason th they e ey h have ave f for or remembering b. b ea each ch year yearly I y event This Anniversary Anna vers C Celebration e I e b. b ration to W which h. h IC h all our f. f friends nen cIs an and d patrons I are mas most t cordially rd all invited t d is th the h have d ted of f J and looking g forward with keen anticipation to the next This TIlIs co 1 y e IS e practical way we aYe a adopted op 0 f Seventh share slowing showing how much we appreciate a generous patronage and we we will Anniversary net disappoint MARVELOUS MARVELLOUS Y you trust that every MODE customer customer will share in the remarkable j SAVIN SAVINGS GS are here economies k Man Manufacturers with whom we ve have enjoyed pleasant business relation rela rela- This is YOUR Sale It has been planned 1 for you The Savings t tion teen for years past have operated co-operated with us by sa sacrificing fi profits are YOURS Come and get a them The values will make you I and contributing UNUSUAL bargains in high d class alI all of of s a apparel apparel all more than glad lad you came cams A At t The Mode Sale of SUITS f. f C Birthday J O Offers fers the Biggest Suit uit tut Sa Savings o of the Year Year The The Smart Smartest t Styles Stylea- es- es The a Gr Greatest realest Variety Variety- j Tailored Models Embroidered ered Suits Sport and Other Charming Channing Creations at REDUCTIONS THAT ARE r i L AMAZING Values Value surpassing all precedent in in this astounding sale R One On Lot One Lot y Mode SUITS 75 Mode SUITS SUIT I n 75 1 I I s 1 S 3 9 6 9 v fl ti Values to Values to S s r 11 Birthday Sale Price Birthday Sale Price j Li t it One Lot Lot One On Lot t Ji I r. r Mode SUITS A 75 Mode SUITS Q A 75 1 V Values alues lues to S mgr V Values ues to tt s Birthday Sale Price Birthday Sale Price r e. e Al L i All Higher Priced rice Suits wits Greatly neat Reduced A 2 Birthday it a Sale a e o of Birthday Sale of t xI i t es n ode Dresses n ode Coats De Models From Americas America's I We e Particularly Urge Your our Inspection o or ok of 1 k r Foremost D Designers at t Astonishing the Wonderful Values an and the Beautiful a aw Reductions Right at the Seasons Season's Start tart Styles I INo 2 c I. I No desirable effect or color omitted The most exclusive Smart Sport and regulation models designed by specialists j r t j Bouffant Tiered Tunic Straight line and Novelty styles in in h highest heat cost wraps In Polo Cloths Velours Sil err s j Ft 1 of very recent introduction introduction all all reduced for this sale etc All elegantly silk lined din r One Lot One Lot I 1 MODE DRESSES 15 MODE COATS r I Values to O 4 o. o l Values to 2975 i 91 Birthday Sale Price Birthday Sale Price One Lot II One a Lot Y Lis MODE MODE COATS 1 s Values to 69 9 75 Va Values to r Birthday S Sale Price Birthday Y Sale Price rw r tom One Lot One Lot Lots I 4 MODE MODE COATS i Values lo to Values to 5 M Birthday s Sale Price Pricer Birthday Sale Price t One Lot One Lot 1 k 1 MODE DRES DRESSES 15 MODE COATS I Ik 1 I V Values ue to 1145 j f V Values ues to Birthday Sale Price Birthday Sale Price All Higher Priced Paced Dresses Greatly Reduced All Higher Priced Coats Greatly Reduced All Mode Waists Q o All Mode Skirts R Reduced uce Reduced e uce Du During l n g This s Sa Sale a e During wring This s Sale a e 1 y J I e 1 I |