Show HIGHER BUSINESS IDEALS OUTCOME OF 1 i INDUSTRY'S STRiDE Pa Pacific Nash Points Out the Growing b Realization of Dealers Increased e 1 efficiency In business methods method 11 1 a hl higher J. J r conception of Qt ll S Meals Ideals havo have attended tho the growth roth toad ard 11 tl development of or tho motor vehicle business according to Sa Sales Sales- mana manager cr loy 10 lo Hall IIan of oC the Pacific Naj Nash h Motor company local distributors of or Nash ash JI cars and trucks There Thero has been a growing realization realization tion on the the- part of or tho the and truck ruck dealers of or their normal obligations obligations obliga obliga- to the public and nil this has naturally naturally nat nat- been attended by tho creation of or newer and higher ideals In la tho the business i aid sahl Hall I The dealers dealers' customers appraise him nn and his business methods on un tho the Emo samo basis that th they y appraise an any other othor merchant with whom tho they deal dal There must be bo tho the same real effort ort on hi his hia part parl to render to the customer promptly courteously and efficiently that is necessary to the tho success of oC any other merchandising so and ami if this effort Is apparent apparent ent Micro Is 18 every overy incentive o on th the part cart of ot the customer to continue his with tho the firm Real automobile automobile auto- auto mobile merchants have hMO been quick to loam learn this fact and are arc building their business with this thought ht In mindIn mindIn mind In tho the automobile business service hero thero Is a definite obligation on tho part of or tho the dealer to s BOO o to It that his customers a are o satisfied It Imposes imposes imposes im Im- poses on him the tho nece necessity of ot having proper equipment adequate facilities and above all an efficient and courteous cour cour- organization These are arc t tho e fundamental fundamental fun tun- elements of or sound business In any line Tho The Pacific Nash Motor company Is keenly interested in the tho personnel of at Its dealer organization organisation The same name sameI I business j principles on which our t In is based basC must extend through h tho the entire or organization an and the dealer deal hal er cr Is tho the most important unit In that organization org He lie comes cOlnes into direct contact with tho the consuming public and It Is through him that tho the automobile automobile automobile auto auto- mobile and truck bu buyer buer er secures his Impression impression im Im- of or tho the manufacturer It is through him that the business ss oM established by tho the factory aro reflected or carried out with the purchaser r. r If U service eT is promptly courteously and efficiently rendered and If It the general c attitude of QC tho the dealer his and m mechanics is such that ho inspires confidence tho consumer will have havo no misgiving as to tho the choice of at tho the car 1113 Ilia relations with tho the dealer arc aio an nn excellent nt indication of ot tho the stability of or tho the entire organization tion Because uso of or tho the caro care with which beis he be h hIs heis is selected tho the Nash dealer In almost every Instance is a representative business man In his community |