Show CUSTOM DESIGNER MAKES WHITE GAR BODIES I T To tho those c cho who ho appreciate the th uncommon uncommon mon 1001 In In a motor car the genius of the custom bod body designer toda today today- makes an Irre irresistible appeal says as Bayard V. W. I Mendenhall local distributor of or White automobiles The creativeness eness and finished workmanship workmanship work work- manship of ot the better builders Cor for years Sears e ers rs' rs confined to a select and small custom trade trade trade-is Is receiving recel a wider idel reco recognition and patronage the thc Ipe result of or such exhibitions as the Automobile Sho Shoat Sho v vat at Bonneville Bonne The bod body builder toda today however howe does doe not have ha an exclusive field for tor using custom standards s In body work worl works At least one maker of or high grade cars the White company compan has embraced the craft and antI creed of the custom builder bulMer and applied his skill to th the tho production of oC standard motor cars Although h very very- er few ew manufacturers can adhere to the standards or 01 styles that conform to the hl higher her Ideals of the CUstom custom custom cus CUs- tom craft It Is said in the trade that the workmanship of oC the White bodies 8 Is In- In from that of or the foremost body builders SPECIAL CUSTOM DESIGNS Such an assertion would be bo natural after acter viewing the cars exhibited b bv by this Ii I I t gunny nin ny at nt our t showrooms on 1 West Vest st I Temple street Of eight distinct types In Inthe inthe the exhibit five c are arc built from standard I t hito designs I ns and nd three are arc special custom custom cus cus- tom tont designs lI by yet et yet all are sufficiently sufficiently exclusive e In type and antI finish to re reI remove remove re- re move mO the owner far tar from the thc realm ot of 1 I the commonplace These TheRe bod body t types pes are particularly particular In Interesting interesting In- In because the they are arc are mounted on chassis of or great simplicity simplicity- and economy two features n now most Important in aiding aiding aid aid- ld- ld ing the national conservation movement I The completed cars suggest nothing or of orthe orthe the lavish or wasteful Chassis and bod body d designers evidently e have hae matched their genius to 10 produce comfort and conveniences conveniences conven con for Cor men and women with urgent duties to perform There Is no haste In the process Painstaking workmanship and fine tine materials materials materials ma ma- arc essential In the structure of or orthe the bodies well seasoned ash Is the wood that is use used because of or its elasticity and toughness of or fiber After Arter the pillars and joints have haye been proper properly properly- glued aryl given ghen plenty of or timeto time to thoroughly dry the bodies are aie covered ered with han hand hammered hammered aluminum Each Job Is Individually shaped to Its framework frame- frame work While aluminum Is more expensive sive I r than ordinary metal I it t Is selected on account of Its itt lightness In weight weicht and because boc bo- bo c cause It is proof against ag rust Th doors are fire fitted d and a adjusted su so carefully that wear and strain will not dl them l Each ach door Is reinforced and protected against the effects of or vi vibration vibration vi- vi bration and the natural tendency tendency- to sag The Tho builders of or the motor truck have ha entered the general Jeneral camI campaign campaign cam cam- pahn for tor better American roads In I 1918 1318 b by tine e somewhat unusual route of or the newspaper advertising ad columns Tho The concern Is devoting dc Sl sluice ce In scores cores of publications throughout the country countr to tho the awakening of or Interest st In lit the national need of oC Improving ln the hl highways |