Salt Lake Herald-Republican | 1918-03-03 | Page 8 | Vim Trucks Are Built for Light Deliveries

I E VIM TRUCKS ARE BUILT BULT DELIVERIES FOR LIGHT I C. C N. N Carruthers Says Vim jm S Plant Devotes Dev tes AttenS Attention Atten AUen- S tion to One Type Th Tho following is the time wa way one of oC the truck In ln Inthe Inthe biggest Mt light delivery users the country explains how his firm ar arrived ar ar- riv rived il at th the tho tolu solution of ot t their delivery r problems and to those engaged in II business requiring light package delivery de delivery de- de lver livery cars is well wel worth reading Months ago relates this light lg-ht lg delivery de do- I er livery truck user wo tC became Im Impressed impressed Im- Im pressed b by a condition that lint was cas costing Un people here at home of oC dollars Retailers a sad and ad tradesmen were using them nd equipment that hint was costing their customers too loo much mone money For pleasure riders rs there wore were sup superb rb automobiles nutt au nu- nu- nu tt tor or for big manufacturers there v were ere wonderful motor trucks trucks butt but for tor parcel f lvery lh there thc w s as i Ut T extravagance aRance Hor Horse c dell delivery was out of date Also AIso horses hone could not cover or 1 dae the territory which business toda today demands de de- de mands Every motor truck carried half and Ever quarter loads most of the tho time at a tremendous waste vasto of or gasoline gasoline gaso gaso- I line lne ant and an nn excessive cost cost of of tire tiro tro and general upkeep of or the car Plea Pleasure ure cars cam with wagon bo bodies les I arc are lou ob obvious makeshifts never ne el built buit for work rk believed that package delivery Wei C 0 er truck needed a t special type of cir car car-a a built expressly for 01 ci this service ser buit Is I's quick powerful po and nJ handling economIcal economically econom econom- Ical packages slid and loads up to unit half hal a ton W We 0 began to In investigate First we ue found that all transportation tion authorities e agree that list 85 55 per iier cento cent o of the worlds world's orld parcels can i only be do- do d de delivered livered I crell economically UI b by frequent trips A l light ht load bails considering tie time of or loading time of ot delivery and ea ease e o of handling efficient package ie h delivery demands a en CUr car I that thal will vill handle Jon loads baths 1 from Crom a few ew l 1 sounds oun s up to half hal n a ton tim Second w we lC discovered ered one nc deU deUl delivery l iy car which has luis gOt gone no to th tho bottom of of the tho t e p parcel delivery problem before undertaking rakin to design a delivery del ery cly ci car In fact fac they know o more about the retailers retailers' and tu tr tradesmen's le l problems n does does thuri than els else in the I I Iliad han har he anyone tle world in iii t cL They IC contracted nil all their thel time and 11 attention op OIl this bile mue problem tm The Tue Vim d delivery lher car was built buil to n. n meet o er every one of these deH delivery de do- H Hr livery else r con conditions conditions and and and for tor nothing Out Our findings led Jed us to quickly adopt adot the lie Vim 11 truck tot for bur oui entire delivery dep department and we e are now nt operating a b battery ter of or these little wonders at a aret great ret BR saving h of or cost coat in our delivery en I department tnt and at greatly l Increased Increase I efficiency all al along the lne line C. C N X Carruthers manager 1 ot of the United d Motor totor Car all local Vim agents in commenting I upon on the above abo said It a Is true the Vim m Motor totor Truck com company 1 devotes de all l Its Industry y to turning out Just this lila one product the the he Vim int ton half delivery del r cars cars cars' H it I tean be- be te- te be began gnu gan an business less than three years ago ago today It Is the lare largest t builder r of motor moton mo mo- tor ton trucks exclusively h in the world I No wonder r that the the- chea cheapest parcel delivery cr In the world today toLlay Is Vim d de deliver de- de livery liver I erf