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Show IifeBeginsAt40i sir Boys of 20 make great football PLAYERS- But the COACH who plans the plays and trains the players is usually a MAN OVER 40 LOU LITTLE Columbia Caach IT IS THE TEAM that stirs your blood as you watch football. But each brilliant play was first planned off the field sometimes years in advance, by a man who started to study football before his players were bom. It takes long experience in th game to male a rat football coach. Among th beet known coachaa today, th arerate a a it wall ovar 40. Columbia's Lou Little is going on 45. He first played college football in 1916. He coached for many years before he went to Columbia in 1930. It was the experience of these years that made him the great strategist of the game he is. He was just around 40 when he started to put Columbia teams back among the leading elevens of the country. Little is now in his stride and on his way. to further' triumphs. In Many Line of Work Men J ut Become Good at 40 Like great football coaches, many people reach their highest high-est capacities at 40, or after, and become even more successful success-ful for many years after that. But, men and women who stop in mid-career are all too familiar. During their twenties and thirties they were learning, learn-ing, gaining experience, getting better all the time. Then when they reached the forties, they made no more progress sometimes started to slip back. They had the experience, the skill to be more succesnf ul than ever before, but were losing their physical energy. They're Going Forward Again Follow Their Example Now In Lin for s 3b i Retrained "Push" Hi Job Needs I I What! Stockings that i 'pL-rq can 't run? -Afo Yre Right... They're (U'llWWr : BAYSEB'S IS EXTENDED TO UTAH'S lVA 'T 'S ARISEIURT V EDUCATORS TO VISIT v j A ? X K 'TASH30N-RIGHT" AUERBACH'S jf J -7 " ; Th,y'r kniMed by nw JAY 0& W Vs process that won't let I . 'V them run ... no matter la j? jijjj-j V 1f V. . ,;S how you rush around! i. Xv' v - ''".'" ' . i Grand lor work . . . grand -Vv ' '". ; for play . . . strong enough p 4 t .-ass"" , . ' """ for daytime wear . . love- Comc in . . . dec Aucrbacli s frc , u . ? L er ly enough for evening. DIRECT IMPORTS U " Purchased in France and England tt' sdlvl ' hosieby stbeet plooi By an Executive of Auerbach Co. l an. JiIO ; . . FROM FRANCE A brilliant prolusion of lingerie, i) r y- A I T-.'.'j aandenado corsets. )eweled compacts, evening baoa. V l I ! V scarfs and blouses. Feather evening capes, ale. I A v 1 i FROM ENGLAND Distinctive coals loe men and -eTll L. wom.nl Typical Bond Street robee and lumlshinas ") VW ' ; loe man) Saga. Una gloves, and other leather products! r J W V" 1 j ftf SEE AUERBACH'S WINDOWS OF IfvJvii VrSr! ', f'L THIS BEAUTIFUL MERCHANDISE! K Bright Costumes in Characters & C 1 C ( i.f HSP Sizes for Children and Multsl pf TlX fiT?1? flVf I Zl We have Everything n HUSf (zM for Your Halhween 1 Iwy Ea-5c iM Haf" pks ioc lnj ' STATIONERY STREET FLOOR l A Great Collection of Boys' children', .ixe. ?to JJ'JJ jT and Youths' Medium Weight Adults' sizes $1.19 tO $3.98 :f AU these character, to choose ironu Pirate Girl or Boy, Dutch Boy o I t T Wm m mmm Baaaja, aa a. gasaj aaaasj jm Girt Chinaman. Gypsy GirL OldFaehioned Girl Spanuh Girt. Devil 'ill K B J 1t2 IT1 D "II" SlZ Black Cat Peasant Boy. Clown. Miss America. Wooden Soldier. Ba I " fT1! gf W aalal eUB Fa gTa A BJf Peep. Skeleton. Military Girl ate. ... all lor much less than you I ' iJ-.l could Btak. theml 1 '1 I TOYS THIRD FLOOR ' ,L1 . sa CI fT pea mm $11111198 $1175 MAIL ORDER COUPON ! t 1 a!jVii sLlaVii AUERBACH CO.. Salt Lake City. Utah I I jA Please .end ma tha following Halloween costirmeei I i J. , ; tVvVvv Children, .i.. Adult . .. I ! l V This is overcoat time! See our as- character I , sortment! Compare price, quality. Char,. ( ) C. O. D. ( ) Ca.h ( ) Money Order ( ) I ,1 Qnd w hay0 Ham I I just the coat lor YOU1 Fine fleeces darM I I and Meltons in plaids, checks. c"y , stat. . 1 and plains. Double breasted mod- (U new account please give roloroncos.) -i s , 111 els with sport back, belted all 0 v 1 I 1 around. Blue, brown, greyl V BOYS' TWO PANTS SOTTS CIA 7V sa.eaaa wo' e',n, ta ehacka. aelO. e AW 1 eJ plorida. plaina. Double - braaatad aVBSl f f f X I models, aport backs. Siiee 12-JO. IO 9el f J M m BOYS' MELTON JACKETS M yW M M M Zipper front stylee with .perl bock. eJesi.YB rM V MS Choice e4 plain blue ee plaid pat- . mim THE GREAT INTERMOUNTAIN STORE ,0YI WEAR-STBEET rLO' Broadway and State ALSUT p. SMITH Dm Lift Btfin: I am an Important "contact man" (or my bank tha ever-belpful paying teller. I am 44 now. A few year ago, my dlgeatioa went back on me. I had headaches besides. My irritable manner man-ner annoyed the customers. My work was affected. I derided to try Fletechmann s Yeaat. I aoon found It was helping me. I got over being so nervous. I'm getting new business and my chances (or promotion seem excellent. ALBERT P. SMITH F. M. FAY Dear Lift Btfitu: My work Is sales promotion ia the retail grocery trade. It calls (or sigh-pressure salesmanship. A short while ago I found I wsan't putting my ideas over. I didn't sleep well, fro only 41, but I thought I Was slipping into stodgy middle age. I started to eat FMsrhmann'i Yeaat. Before long I began to (eel young again waking up In Hie rooming feeling on top of the world, I'm full of confidence In myself ow always ready with new ideas and with the "push to get them over. F. HAMILTON FAY Ready for More I nw owy lUfMted Hard Work at 71 4 itinfT iu- UHy.Inahorttimeallrny ' v -f Ind i ftion dwappearM. Dw Lif Bwmv Vijtvl. Th diuinea left m. and I havt bmn In theatrical V y my baad waa dear afain. Work lor ovar 60 yaara, Wl F I "till taka Fleiach- My baalth waa pvrfact mann a Yeaat. It kept my . Until my dimtioa becan MR- ANDREWS he4Uthandtrengnhtnprr- tofail. Thea I averted tired, feet condition tnrouBh a and B04Ttimfla I couldn't atand up lonf, hot lummer job and now I am atraight, tha pain waa ao bad. ready lor a good hard winter'a work. On day th managar of tha cor- FRANK ANDREWS Aging Often STARTS with Slower Digestion BLOWER DIGESTION, common at 40, accounts for many unrealized ambitions and unfulfilled careers. After passing their 40th birthday, many people find their energy flagging, their vitality lessening. Often this is due to digestive weakness. At this age, the gastric juices generally begin to flow less freely and to be less effective in their action. Don't let this one early weak 4 K spot defeat you. You can check digestive decline. Fleischmann's Yeast gives people over 40 exactly the help so many of them need. It quick-tnt quick-tnt digestion by promoting a fuller, stronger flow of the gastric gas-tric juices. It has an added tonic action. ! Fleischmann's Yeast brings I you s good supply of the NERVE VITAMIN, the COLD RESISTANCE VITAMIN, the BONE VITAMIN, and the GROWTH AND VITALITY VITAMIN. These names tell you what an important part each vitamin plays in keeping you fit. Eat Fleischmann's Yeast regularly 2 times s day one cake M hour before each meal plain or in a little water. For the slight effort of forming this good habit, you'll be rewarded by a splendid improvement in strentrtb and health. AUERBACH'S I Thaae Lew PrVcas TODAY ane) EVERYDAY heeTufts 7c 0, HALF SOLES 69c sSbavir Heela 29c I Wl C.ARIV A Ull UNI Q Muttum fBOODCTS shoi asrAia oowKSTAina tn C W SI ro Umut af success after 40 ae helpful ta Mm athera we wish la print them. If you can truly credit ta ' Fleischmann's Yeaat some part at the health that made your euc i esse possible write us enclosing your picture. (Letters and pic tures cannot be returned.) Life Begins, 420 Leaington Aeenue, New York. Cetma. ie, srseews a,uj toewte |